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Counting Unique Users in Overlap and General Reports

This page describes the variation in unique user totals between reports for the same trait and time period.

Overlap Report: Unique User Count

The overlap reports count users as unique when they qualify for a trait:
  • During the selected time interval for the report.
  • That has a time-to-live value longer than the selected time interval for the report.
  • If they're seen as active in our system (i.e, qualified for any other trait, had an ID sync, etc.) within the past 60 days.

General Report: Unique User Count

The General report counts site visitors as unique if they qualified for the trait during the selected time period.