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Extending the data model

When starting with Adobe Campaign, you need to assess the default data model to check which table is the best suited to store your marketing data.
If relevant, you can use the default Recipient table with the out-of-the-box fields, such as described in this section .
If needed, you can extend it with two mechanisms:
  • Extend an existing table with new fields. For example, you can add a new "Loyalty" field to the Recipient table.
  • Create a new table, for example a "Purchase" table listing all the purchases made by each profile of the database, and link it to the Recipient table.
For more on configuring extension schemas to extend the conceptual data model, see About schema edition .
Extending the data model is reserved for advanced users.