Privacy and recommendations
About privacy and consent
Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information. We encourage all users of Adobe Campaign to work within legislation (DPA, CAN-SPAM, European Directive on Privacy and Electronic Communications, European GDPR, etc.), make responsible and ethical use of personal information and refrain from sending unsolicited e-mail, push notifications and SMS messages ("spam"). We strongly believe in the principles of permission marketing in fostering customer lifetime value and loyalty, and we therefore strictly forbid the use of Adobe Campaign in sending unsolicited messages.
For more on this, refer to Adobe Experience Cloud privacy .
Adobe Campaign provides the tools and functionalities, as well as best practices, to help you with your GDPR compliance when using our service. Refer to this document .
Take the time to go through the Security and Privacy checklist to learn the key elements to check regarding security and privacy.
Adobe Campaign has an abundance of features. It therefore uses a complex database structure. The database contains many tables, fields, links, and indexes. Certain intermediate tables are not displayed in the interface. The software automatically creates, deletes or modifies certain links, fields and indexes. Only Adobe Campaign interfaces (graphical interface, import program, server module, web module, delivery servers, add field, database extension, etc.) can modify the contents of the database while preserving its integrity.
Never modify the database contents or structure using any tool other than this software . Such modifications would be very likely to corrupt the database, resulting in: accidental modification or loss of links, creation of ghost records or links, serious error messages, etc., and rendering the guarantee and technical support contract provided by Adobe Campaign null and void.
In the Adobe Campaign system, all the data is stored in the database. Proper operation of the entire Adobe Campaign system depends on the availability of this data for: web modules for subscription, administration, and unsubscription, administration screens, delivery queues, delivery optimization mechanisms, etc.
Adobe Campaign includes Apache Tomcat, developed by the Apache Software Foundation ( https://www.apache.org/ ).