The Managing social networks workflows, which are accessed via the Administration > Production > Technical workflows > Managing social networks node let you synchronize Adobe Campaign with Twitter and Facebook.
The first time you use Social Marketing, these workflows are stopped by default. Start them by clicking the Start button in the toolbar.
If there is one social network which you do not want to use, we recommend not starting the matching workflows. To avoid receiving a warning saying that production workflows are stopped, select the severity level Normal in the Execution tab of the concerned workflows' properties.