[Also applies to v8]{class="badge positive" title="Also applies to Campaign v8"}
Offers on an outbound channel offers-on-an-outbound-channel
Email offer delivery email-offer-delivery
In our database, there is a category of travel offers to Africa. The eligibility, contexts and representations of each offer have been configured. We now want to create a campaign to present our offers via email.
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Create a marketing campaign and a targeting workflow.
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Edit the email delivery and click the Offers icon.
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Choose the email space for your offer environment that matches the holidays.
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Choose the category which contains the Africa travel offers.
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Set the number of offers in the delivery to two.
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Close the offer management window and create the content of your delivery.
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Use the menus to insert a first offer proposition and choose the HTML rendering function.
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Insert the second offer proposition.
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Click Preview to preview your offers in the delivery then select a recipient to preview the offers as they will receive them.
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Save your delivery and start the targeting workflow.
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Open your delivery and click the Audit tab of your delivery: you can see that the offer engine has selected the propositions to be made from the various offers in the catalog.
Perform an offer simulation perform-an-offer-simulation
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In the Profiles and Targets tab, click the Simulations link, then click the Create button.
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Choose a label and specify the execution settings if necessary.
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Save the simulation. This then opens in a new tab.
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Click the Edit tab, then Scope.
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Choose the category for which you want to simulate offers.
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Choose the offer space to be used for the simulation.
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Enter validity dates. You must at least enter a start date. This lets the offer engine filter offers and choose those which are valid on a given date.
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If necessary, specify one or several themes to restrict the number of offers to those which contain this keyword in their settings.
In our example, the Travel category contains two sub-categories with two separate themes. We want to run a simulation for offers with the Customers>1 year theme.
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Choose the recipients you want to target.
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Configure the number of offers to be sent to each recipient.
In our example, the offer engine will choose the 3 offers with the highest weight for each recipient.
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Save your settings, then click Start in the Dashboard tab to run the simulation.
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Once the simulation is finished, consult the Results for a detailed breakdown of propositions per offer.
In our example, the offer engine has based the offer breakdown on 3 propositions.
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Display the Breakdown of offers by rank to view the list of offers selected by the offer engine.
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If necessary, you can change the scope settings and run the simulation again by clicking Start simulation.
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To save the simulation data, use the history or export functions available in the report.
