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Validating the delivery

When a delivery has been created and configured, you must validate it before sending it to the main target.
To do this:
  1. Analyze the delivery : this step lets you prepare the messages to deliver. Refer to Analyzing the delivery .
    The rules applied during analysis are presented in the Validation process with typologies section. The available validation modes are detailed in the Changing the approval mode section.
  2. Send proofs : this step lets you approve content, URLs, personalization fields, etc. Refer to Sending a proof and Defining a specific proof target .
Both these steps must necessarily be carried out after each modification on the message content.

Analyzing the delivery

The analysis is the stage during which the target population is calculated and the delivery content prepared. Once it is complete, the delivery is ready to be sent.

Launching the analysis

  1. To launch the delivery analysis, click Send .
  2. Select Deliver as soon as possible .
  3. Click Analyze to launch the analysis manually.
    The progress bar shows the progress of the analysis.
    The validation rules used during analysis are described in the Validation process with typologies section.
  4. You can stop the analysis at any time by clicking Stop .
    No messages are sent during the preparation phase. You can therefore start or cancel the analysis without risk.
    When running, the analysis freezes the delivery (or proof). Any change to the delivery (or proof) must be followed by another analysis before becoming applicable.
  5. Wait until the analysis is complete.
    When the analysis finishes, the upper section of the window indicates if the delivery preparation is complete or if any errors occurred. All the validation steps, warnings and errors are listed. Colored icons show the message type:
    • The blue icon indicates an informative message.
    • The yellow icon indicates a non-critical processing error.
    • The red icon indicates a critical error that prevents sending the delivery.
  6. Click Close to correct the errors if any.
  7. After making the changes, restart the analysis clicking Analyze .
After checking the result of the analysis, you will be able to click Confirm delivery to send the message to the specified target. A confirmation message lets you launch the delivery.
Click the Change the main delivery target link if the number of messages to send does not match your configuration. This lets you change the definition of the target population and re-start the analysis.

Analysis parameters

The Analysis tab of the delivery properties lets you define a set of information concerning the preparation of messages during the analysis phase.
This tab gives access to the following options:
  • Label and code of the delivery : the options in this section are used to calculate the values of these fields during the delivery analysis phase. The Compute the execution folder during the delivery analysis field computes the name of the folder that will contain this delivery action during the analysis phase.
  • Approval mode : this field lets you define manual or automatic delivery once analysis is complete. The validation modes are presented in the Changing the approval mode section.
  • Prepare the delivery parts in the database : this option enables you to improve the delivery analysis performance. For more on this, see this section .
  • Prepare the personalization data with a workflow : this option allows to prepare the personalization data contained in your delivery in an automatic workflow, which can make you achieve a significant increase in performance for executing personalization. For more on this, see Optimizing personalization .
  • Start job in a detached process : this option lets you start the delivery analysis in a separate process. The analysis function uses the Adobe Campaign application server process (web nlserver) by default. By selecting this option, you ensure that the analysis will be completed even in the event of application server failure.
  • Log SQL queries generated during the analysis in the journal : this option adds the SQL query logs to the delivery journal during the analysis phase.
  • Ignore personalization scripts during sending : this option lets you bypass the interpretation of JavaScript directives found in HTML content. They will be displayed as is in the delivered contents. These directives are introduced with the <%= tag).

Improving the delivery analysis performance

To speed up the delivery preparation, you can check the Prepare the delivery parts in the database option before launching the analysis.
When this option is enabled, the delivery preparation is performed directly within the database, which can significantly accelerate the analysis.
Currently, this option is only available when the following conditions are met:
  • The delivery must be an email. The other channels are not supported for now.
  • You must not use mid-sourcing or external routing, only bulk delivery routing type. You can check the routing that is used in the General tab of the Delivery properties .
  • You cannot target a population coming from an external file. For a single delivery, click the To link from the Email parameters and check that the Defined in the database option is selected. For a delivery used in a workflow, check that the recipients are Specified by the inbound event(s) in the Delivery tab.
  • You must be using a PostgreSQL database.

Configuring the analysis priority

When the delivery is part of a campaign, the Advanced tab offers an additional option. This lets you organize the processing order for deliveries in the same campaign.
Before sending, each delivery is analyzed. The analysis duration depends on the delivery extraction file. The more significant the size of the file, the longer the analysis takes, making the following deliveries wait.
The options for the Message preparation by the scheduler let you prioritize the delivery analysis in a campaign workflow.
If a delivery is too large, it is better to assign a low priority to it in order to avoid slowing down the analysis of other workflow deliveries.
To ensure that the larger delivery analyses do not slow down the progress of your workflows, you can schedule their executions by ticking the Schedule execution for a time of low activity .

Sending a proof

To detect possible errors in message configuration, Adobe highly recommend setting up a delivery validation cycle. Make sure content is approved as often as necessary by sending proofs to test recipients. A proof should be sent each time a change is made, to approve content.
To send a proof, follow the steps below:
  1. Make sure the proof target has been configured as described in Defining a specific proof target .
  2. Click Send a proof on the top bar of the delivery wizard.
  3. Start message analysis. See Analyzing the delivery .
  4. You can now send the delivery (see Sending the delivery ).
    Once the delivery is sent, the proof will appear in the delivery list, and is automatically created and numbered. It can be edited if you wish to access its content and properties. For more on this, refer to this page .
    If several formats were created for the delivery (HTML and Text), you can choose the format of the messages to be sent to the proof recipients in the lower section of the window.
You might wish to modify the content of the delivery as a result of any comments made by the validation group receiving the proof. After making your changes, you must relaunch the analysis and then send another proof. Each new proof is numbered and logged in the delivery journal.
Once the delivery has been analyzed, you can view the various proofs sent via the Proofs sub-tab of the log ( Audit tab).
You must send as many proofs as necessary until the content of the delivery is finalized. After that, you can send the delivery to the main target and close the validation cycle.
The Advanced tab of delivery properties lets you define the properties of the proof. When needed, you can override the recipient exclusion rules.
The following options are available:
  • The first option lets you keep the proof doubles.
  • Both of the following options let you keep recipients that are on the block list and addresses in quarantine. See the description of these options for the main target in Customizing exclusion settings . Unlike the target of a delivery, where these addresses are excluded by default, they are kept by default for the target of a proof.
  • The Keep the delivery code for the proof option lets you give the proof the same delivery code as the one defined for the delivery to which it relates. This code is specified in the first step of the delivery wizard.
  • By default, the subject of the proof is prefixed by 'Proof #', where # is the number of the proof. You can change this prefix in the Label prefix field.

Validation process with typologies

Before sending any messages, you should analyze the campaign to approve its contents and configuration. The checking rules applied during the analysis phase are defined in a typology . By default, for emails, the analysis covers the following points:
  • Approving the object
  • Approving the URLs and images
  • Approving the URL labels
  • Approving the unsubscription link
  • Checking the size of proofs
  • Checking the validity period
  • Checking the scheduling of waves
The typology to be applied for each delivery is selected in the Typologies tab in the delivery parameters.
You can view and edit the approval rules, their content, their order of execution, and their full description via the Administration > Campaign execution > Typology management > Typology rules node.
You can create new rules and define new typologies from this node. These tasks are however reserved for expert users who know JavaScript.
For more on typology rules, see About campaign typologies .
To edit the current typology, click the Edit link icon to the right of the Typology field.
The Rule tab gives a list of the typology rules to apply. Select a rule and click the Detail... icon to view its configuration:
Arbitration type typologies are used within the framework of sales pressure management. For more on this, refer to this section .

Changing the approval mode

The Analysis tab for delivery properties lets you select the validation mode. If warnings are generated during the analysis (e.g., if certain characters are accentuated in the subject of the delivery, etc.), you can configure the delivery to define whether or not it should still be executed. By default, the user must confirm the sending of messages at the end of the analysis phase: this is manual validation.
Select another approval mode from the drop-down list in the appropriate field.
The following approval modes are available:
  • Manual : At the end of the analysis phase, the user must confirm delivery to start sending. To do this, click the Start button to launch the delivery.
  • Semi-automatic : Sending begins automatically if the analysis phase generates no warning messages.
  • Automatic : Sending begins automatically at the end of the analysis phase irrespective of its result.