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Selecting a target mapping

By default, delivery templates target Recipients . Their target mapping therefore uses the fields of the nms:recipient table. Adobe Campaign offers other target mappings for your deliveries, to be used based on your needs.
These mappings are as follows:
Name
Use
Standard schema
Recipients
Deliver to recipients of the Adobe Campaign database
nms:recipient
Visitors
Deliver to visitors whose profiles have been collected via referral (viral marketing) or via social networks (Facebook, Twitter) for instance.
mns:visitor
Subscriptions
Deliver to recipients who are subscribed to an information service such as a newsletter
nms:subscription
Visitor subscriptions
Deliver to visitors who are subscribed to an information service
nms:visitorSub
Service
Publish to a Twitter account or a Facebook page
nms:service
Operators
Deliver to Adobe Campaign operators
nms:operator
External file
Deliver via a file that contains all information needed for delivery
No linked schema, no target entered
You can also create new target mappings. This operation is reserved for expert users. For more information, refer to the Configuration guide .