When configuring an In-App message you need to define which user initiated action will trigger the message to be displayed. These actions are called events. Three categories of events are available: Mobile Application events, Life Cycle events, and Analytics events.
Mobile Application Events
Mobile Application events are custom events that are implemented in your mobile application.
- A customer has viewed an item
- A customer adds an item to the cart
- Cart abandonment
- A customer has purchased something
You will need to configure these events in Adobe Campaign. The video below describes how to do this.
Life Cycle Events
Lifecycle events are out-of-the-box events. The following events are available:
An example use case could be a message introducing new features after an upgrade, or an event promotion.
The following three categories are supported depending on what is instrumented in your mobile app:
- Adobe Analytics
- Context data
- View state.