Predictive send time optimization
Powered by Journey AI, Adobe Campaign can analyze and predict open rates, optimal send times, and probable churn based on historical engagement metrics.
This capability is not available out of the box as part of the product. The implementation requires Adobe Consulting to be engaged. Please reach out to your Adobe representative to find out more.
Predictive send time optimization predicts which is the best send time for each recipient profile for email opens or clicks. For each recipient profile, the scores indicate the best send time for each weekday and which weekday is the best to send for best results.
Understand which workflows are required to sync data between Adobe Campaign and the Journey AI model. Learn how to view send time scores at individual profile level and how to execute email deliveries using a send time formula.