When configuring an In-App message, you need to define which user-initiated action triggers the message to be displayed. These actions are called events. Three categories of events are available: Mobile Application events, Life Cycle events, and Analytics events.
Mobile Application Events
Mobile Application events are custom events that are implemented in your mobile application.
- A customer has viewed an item
- A customer adds an item to the cart
- Cart abandonment
- A customer has purchased something
You must configure these events in Adobe Campaign. The following video describes how to do this.
Life Cycle events
Lifecycle events are out-of-the-box events. The following events are available:
An example use case could be a message introducing new features after an upgrade, or an event promotion.
The Lifecycle module needs to be configured in the mobile application. Please see here for more information on How to add Lifecycle to your app
The following three categories are supported depending on what is instrumented in your mobile app:
- Adobe Analytics
- Context data
- View state