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Branding

About brand identity

Every company has brand visual and technical guidelines. With Adobe Campaign, you can define a set of specification to present a consistent brand to your customers, from logos to technical aspects, such as email sender, URL or domains.
Technical administrators can define one or several brands to centrally enter the parameters that affect a brand's identity. This includes the brand logo, the domain of the landing pages' access URL, or message tracking settings. With Adobe Campaign, you can create these brands and link them to messages or landing pages. This configuration is managed in templates.

Configuring and using brands

The main principle of configuring and using brands is to:
  1. Create and configure the brand - this operation requires specific permissions and is carried out by the Adobe Campaign technical administrator.
  2. Create one or several delivery and landing page templates for this brand. Refer to the Creating a template section.
  3. Create messages and landing pages based on this template. Refer to the Creating an email and Creating a landing page sections.
Brands cannot be created or modified by end-users: these operations have to be performed by Adobe Campaign technical administrator. For any request, contact Adobe Customer care. Multi-branding cannot be used in the context of transactional messaging. For more on this, see Transactional messages and branding .
Brands can be found in the
Administration > Instance settings > Brand configuration
menu.
By default, a newly created brand is visible only to users assigned with the corresponding rights by the administrator.
A
Brand
is defined by the following characteristics:
  • An
    Identity
    , which defines and personalizes your brand. This section contains the following fields:
    • Label
      visible in the interface
    • Brand name
    • Website URL
      and
      Website label
      of the brand
    • Brand logo
  • Header parameters of sent emails
    which personalizes what the recipients of your campaigns will see. This section contains the following fields:
    • Sender (email address)
      with the brand's email address.
    • Sender (name)
      with the brand's name.
    • Reply to (email address)
      with the email address the customer can reply to.
    • Reply to (name)
      with the brand's name.
    • Error (email address)
      with the email address to use in case of an error.
    After having updated the header parameters of the emails, if the name and email address of the sender have not changed in the email created from the template, check the template's advanced settings.
  • Server(s) exposed on the internet
    defines the servers used for tracking but also for landing page access. This section contains the following fields:
    • External URL of the application server
      used for hosting and accessing the different landing pages you create.
    • External URL of the tracking server
      used as the tracked URL during the deliveries.
    • External URL of the mirror page server
      used as the default mirror page in your deliveries.
  • Tracking URL configuration (Web Analytics)
    , which defines the configuration of the URLs tracking for your brand.
    The additional parameters that allow the links to be tracked on external systems such as Web Analytics tools like Adobe Analytics or Google Analytics are defined here.

Assigning a brand to an email

Linking a brand to a template

To use the parameters defined for a brand, it must be linked to a delivery template or landing page template. To do this, you have to create or edit a template.
For more information about creating a template, refer to the Creating a template section.
Once your template has been created, you can link it to a brand. To do this:
  1. Click the
    Edit properties
    button to access the template properties.
  2. Use the drop-down list to select the brand that you want to link to the template.
    By default, the
    Default brand (branding)
    is selected.
    To view how the brand selected is configured, click the
    Navigate to the detail of the element selected
    icon.
  3. Confirm your selection and save your template.
Your template is linked to the brand. In the email editor, the elements such as the
Email address of default sender
, the
Default sender name
, or the
Logo
will use the configured brand data.

Branding use case

In this example, we are going to create a new travel-related brand, and use it in an email.

Configure a new brand

Brand configuration is managed by Adobe only as it requires specific permissions and technical settings.
  1. The Adobe Campaign administrator creates the brand in
    Administration > Instance settings > Brand configuration
    . He adds the
    Vacations in the Tropics
    element from the advanced menu and configures the
    ID
    and the
    Header parameters of sent emails
    of the brand.
  2. The administrator then configures the URL of the
    Server(s) exposed on the Internet
    so that landing pages can be used, then the tracking URLs.
    In this example, the
    Web Analytics
    tool used is
    Google Analytics
    . The administrator configures the tracking URL as follows:
The brand is correctly created and configured. It can now be used by the marketing teams.

Implement a new brand

As a delivery manager, you are in charge of creating the delivery templates to use the new brand. To achieve this, follow the steps below:
  1. In the advanced menu
    Resources > Templates > Delivery templates
    , duplicate a built-in template to configure a new delivery template.
  2. To link this template to the
    Vacations in the Tropics
    brand, edit the template properties and select the brand from the drop-down list.
  3. Configure this email template to reflect the brand identity.
  4. Once the template is completed, you can save it.
    The delivery template can now be used to create emails that will be sent to an audience.

Use the new brand in a delivery

To create an email linked to a brand, follow the steps below:
  1. Click the
    Create
    button from the
    Marketing activities
    menu.
  2. Select the
    Email
    activity, then choose the template linked to the new brand.
  3. Your email is already configured. You can check the information before testing it using the test profiles, then sending it to your audience.