Defining the direct mail audience
You can either define the audience in the creation wizard or by clicking on the
Audiencesection of the delivery dashboard.
Defining the main target
For direct mail, the targeted profiles are the ones that will be included in the extraction file that you will send to your direct mail provider.
For each targeted profile a new line is added in the extraction file. The amount of profile information that will be included for each recipient is defined in the Defining the extraction screen.
Make sure that your profiles include a postal address as this information is essential to the direct mail provider. Also make sure you have checked the
Address specifiedbox in your profiles' information. See Recommendations .
Adding test and trap profiles
Add test profiles so that you can test your file with a small number of profiles. It allows you to quickly create a file sample to test and validate the structure before preparing the actual file. See Managing test profiles and sending proofs .
The use of traps is essential to direct mail deliveries. They allow you to verify that your direct mail provider is really sending the communication and that they are not sending your client list to another provider. See Using traps .
For direct mail deliveries, traps are added during extraction and mixed in the output document. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. When defining the audience, select the desired option from the
Trap insertion modetab.