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Defining the direct mail content

You can either define the content in the last screen of the creation wizard or by clicking on the
Content
section of the delivery dashboard.
The
Content
definition screen is specific to the direct mail channel. It is divided into four tabs:
Extraction
,
File structure
,
Header
and
Footer
.

Defining the extraction

  1. Start by defining the name of the extraction file. Click on the button to the right of the
    Output file
    field and enter the desired label. You can use personalization fields, content blocks and dynamic text (see Defining content ). For example, you can complete the label with the delivery ID or the extraction date.
  2. Click the
    +
    or
    Add an element
    button to add an output column. The
    Output columns
    let you define the profile information (columns) to be exported into the output file.
    Make sure that your profiles include a postal address as this information is essential to the direct mail provider. Also make sure you have checked the
    Address specified
    box in your profiles' information. See Recommendations .
  3. Create as many columns as you need. You can edit columns by clicking their expressions and labels.
For more information on output column definition, refer to the Extract file workflow activity section.

Defining the file structure

The
File structure
tab allows you to configure the output, date, and number formats for the file that will be exported.
The available options are detailed in the Extract file workflow activity sections.