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Personalizing Campaign messages with Point of Interest data

In Adobe Campaign, you can use the Points of Interest data collected from your mobile application's subscribers to send them personalized marketing messages, such as an email.
You can only react on Point of Interest data with standard deliveries. Transactional messages cannot use location data.
The earliest you can react is about 10 minutes.
In this case, you decide to send an email to all subscribers who have visited your Boston store within the last two weeks.
  1. Create an email marketing activity.
  2. When defining the delivery's audience, drag and drop the
    Subscriptions to an application
    element into the workspace.
    Managing audiences is detailed in the Defining audiences section.
  3. In the
    Add a rule - Profile/Subscriptions to an application
    window, drag and drop the
    POI Location Subscription
    element into the workspace.
  4. In the
    Add a rule - POI Location Subscription
    window, enter the label of the Point of Interest that you want to use.
  5. In the
    Filter type
    field, select
    Relative
    .
  6. Check the
    Preceding days
    option and enter
    15
    in the corresponding field.
  7. Define the number of times the user must have visited the Point of Interest.
  8. Click
    Confirm
    to save your audience.
  9. Add content to your email.
  10. Confirm creating the activity to view the email's dashboard.
  11. Send your message.
The email with the 10% discount offer will be sent to subscribers who:
  • Visited your Boston store at least once within the last two weeks.
  • Had your mobile application in the foreground at least once during the visit.
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