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Provisioning and configuring integration with Audience Manager or People core service

The provisioning and configuring of Audience Manager and People core in Adobe Campaign take two steps: Submitting request to Adobe then Configuring the integration in Adobe Campaign .

Submitting request to Adobe

Audience Manager (AAM) or People core service integration lets you import and export audiences or segments in Adobe Campaign.
This integration must first be configured. To request provisioning of this integration, write an email to Digital-Request@adobe.com with the following information:
Request Type:
Configure AAM/People core service-Campaign Integration
Organization Name:
Your organization name
IMS Org ID
Your IMS Org ID. You can find your IMS Org ID on the Experience Cloud, in the Administration menu. It is also provided when you first connect to the Adobe Experience Cloud.
Environment:
Example: Production
AAM or People Service
Example: Adobe Audience Manager
Declared ID or Visitor ID
Example: Declared ID
Additional Information
Any useful information or comment that you may have
*
Declared ID
works for every shared audiences integration. Note that if you are using People core Service, the use of
Declared ID
can change depending on the solution:
  • If audiences are shared from Adobe Campaign to Adobe Target via People core service,
    Declared ID
    can be provisioned.
  • If audiences are shared from Adobe Campaign to Ad Cloud via People core Service, you will not be able to use
    Declared ID
    provisioning for historical backfill of audiences. Some latency is also to be expected when building audiences.
  • If audiences are being shared from Adobe Analytics to Adobe Campaign via People Core Service, segments will not be populated in Adobe Campaign with
    Declared ID
    .
If you are using Adobe Audience Manager instead of People Core Service,
Declared ID
will work in all scenarios.
You can raise a request for
Declared ID
provisioning to the following address: Digital-Request@adobe.com .

Configuring the integration in Adobe Campaign

After submitting this request, Adobe will proceed to the provisioning of the integration for you and contact you to provide details and information that you have to finalize the configuration:

Step 1: Configure or check the external accounts in Adobe Campaign

We first need to configure or check the external accounts in Adobe Campaign. These accounts should have been configured by Adobe and the necessary information should have been communicated to you.
To do so:
  1. From the advanced menu, select
    Administration > Application settings > External accounts
    .
    Select one of the following external accounts available for this integration:
  2. Enter
    Receiver server
    in following format
  3. Enter the
    AWS Access Key ID
    ,
    Secret Access Key
    and
    AWS Region
    .
Your external accounts are now configured for this integration.

Step 2: Configure the Data Sources

The two following data sources are created inside Audience manager: Adobe Campaign (MID) and Adobe Campaign (DeclaredId). At the same time, these two data sources are available in Adobe Campaign:
  • Recipient - Visitor ID (Defaultdatasources)
    : This is an out-of-the-box data source configured by default for Visitor ID. Segments created from Campaign will be part of this data source.
  • Declared ID
    data source: This data source needs to be created and mapped with the
    DeclaredId
    data source definition from Audience Manager.
Please note that in the case of multiple websites with different domains, Adobe Campaign does not support reconciliation based on ECID.
To configure the
Recipient - Visitor ID (Defaultdatasources)
data source:
  1. In
    Administration
    >
    Application settings
    >
    Shared Data Sources
    , select
    Recipient - Visitor ID (Defaultdatasources)
    .
  2. Choose
    Adobe Campaign
    in the
    Data Source/ Alias
    drop-down.
  3. Enter the
    AAM Destination ID
    provided by Adobe.
  4. In the
    Reconciliation process
    category, we advise you not to change the reconciliation criteria and always use the
    Visitor ID
    .
  5. Click
    Save
    .
To create the
Declared ID
data source:
  1. In
    Administration
    >
    Application settings
    >
    Shared Data Sources
    , click the
    Create
    button.
  2. Edit the
    Label
    of your data source.
  3. In the
    Data Source/ Alias
    drop-down, choose the Data Source corresponding to the
    DeclaredID
    data source from Audience Manager.
  4. Configure your data source by entering the
    Data Source / Alias
    and
    AAM Destination ID
    provided by Adobe.
  5. Set the
    Reconciliation process
    as needed.
  6. Click
    Save
    .
The
AAM Destination ID
field is not required if you are configuring the shared data source for the Campaign-Triggers integration .
Priority
is only needed when configuring the Triggers - Campaign integration. Priority decides which Data Source will be configured first. Priority can be any number such as 1 or 100. The higher the priority, the higher the preference during reconciliation.

Step 3: Configure Campaign Tracking server

For the configuration of the integration with People Core service or Audience manager, we also need to configure Campaign Tracking server.
Here, you need to make sure the Campaign Tracking Server is registered on the domain (CNAME). You can find more information about domain name delegation in this article .

Step 4: Configure the Visitor ID Service

In the case that your Visitor ID service has never been configured on your web properties or websites, refer to the following document to learn how to configure your service or the following video .
Your configuration and provisioning are finalized, the integration can now be used to import and export audiences or segments.