Adobe Campaign offers a comprehensive graphical environment that allows you to design complex processes including segmentation, campaign execution, file processing, approvals, etc. Principles and best practices are described in this section .
For example, you can use a workflow to download a file from a server, decompress it, and then import its records into the Adobe Campaign database.
A workflow can also involve users by assigning them tasks or having them approve performed tasks. This means you can assign a task to one or several users to work on content or specify targets, and approve proofs before sending the message.
Workflows can be used in different contexts , as for example:
- Data management (ETL) to manipulate data. For more on this, refer to Data management activities .
- Importing data into Campaign database. For more on this, refer to Importing and exporting data .
- Technical processes such as database cleanup, recovering tracking information, etc. Learn more about technical workflows in this section .
Workflows are also accessible from the Adobe Campaign Standard API. For more on this, refer to the dedicated documentation .