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About targeting activities

From the palette, on the left-hand side of the screen, unfold the Targeting section.
These activities are specific to targeting, manipulating population data, and filtering activities. They let you build one or more targets by defining sets and splitting or combining these sets using intersection, union, or exclusion operations.
The Targeting section provides the following activities:
Targeting activities allows you to define segment codes for their outbound transitions. You can then create reports based on these segment codes in order to measure the efficiency of your maketing campaigns. For more on this, refer to this section .