You can select data using the following activities:
- TheIncremental queryactivity allows you to filter and extract a population of elements from the Adobe Campaign database. Each time this activity is executed, the results from the previous executions are excluded. This allows you to target only new elements See the. Incremental query section.
Adobe Campaign lets you process sets on inbound data. You can thus combine several populations, exclude part of it or only keep data common to several targets.
- TheSegmentationactivity lets you create one or several segments from a population calculated by activities placed earlier in the workflow. At the end of the activity, they can be processed in one single transition or different transitions. See the Segmentation section.
The identified and collected data can be enriched, aggregated and manipulated to optimize target construction. You can simplify and optimize targeting processes, by including data that is not modeled in the data mart.
Additional datatab of the
Incremental queryactivities allows you to enrich the data targeted by the query and transfer this data to the following workflow activities, where it can be utilized. In particular, you can add:
- Simple data