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Workflow use-case: Retargeting workflow sending a new delivery to non-openers

You can send an email to customers and then an sms to those who did not open the mail.
  1. In Marketing Activities , click Create and select Workflow .
  2. Select New Workflow as workflow type and click Next .
  3. Enter the properties of the workflow and click Create .

Creating a query activity

  1. In Activities > Targeting , drag and drop a Query activity .
  2. Double-click the activity.
  3. In Shortcuts , drag and drop Profiles and select email with the operator is not empty .
  4. In Shortcuts , drag and drop Profiles and select no longer contact by email with the value no .
  5. Click Confirm .

Creating an email delivery

  1. Drag and drop an Email delivery after each segment.
  2. Click the activity and select to edit.
  3. Select Simple email and click Next .
  4. Select Add an outbound transition without the population and click Next .
  5. Select an email template and click Next .
  6. Enter the email properties and click Next .
  7. To create the layout of your email, click on Using the Email Designer .
  8. Insert elements or select an existing template.
  9. Personalize your email with offers specific to each location.For more information, refer to designing an email .
  10. Click Preview to check your layout.
  11. Click Save .

Targeting non-openers in a query activity

  1. In Activities > Execution , drag and drop a Wait activity .
  2. In Duration , click on and select one day.
  3. In Activities > Targeting , drag and drop a Query activity .
  4. Double-click the activity.
  5. In Shortcuts , drag and drop Tracking Logs and with the operator exists .
  6. In Shortcuts > Delivery , drag and drop delivery with the operator is equal to and select the delivery as value.
  7. In Shortcuts > Delivery , drag and drop type and check Open as value.
  8. Select the operator between rules as except .
  9. Click Confirm .

Creating a sms delivery

  1. Drag and drop an sms delivery after each segment.
  2. Click the activity and select to edit.
  3. Select Simple sms and click Next .
  4. Select an sms template and click Next .
  5. Enter the sms properties and click Next .
  6. To create the layout of your sms, click on Email Designer .
  7. Insert elements or select an existing template.
  8. Personalize your sms with offers specific to each location. For more information, refer to designing an sms .
  9. Click Preview to check your layout.
  10. Click Save .
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