An audience is a list of profiles based on rules and attributes.
Adobe Campaign allows you to create your audiences manually using queries or automatically using dedicated workflows. You can also use shared audiences from the Adobe Experience Cloud. All of the audiences are regrouped into a list that can be accessed via the
Audiencescard on the Adobe Campaign home page or from the
You can manipulate different audience types in Adobe Campaign. The type of an audience corresponds to the way in which it was created:
- List: indicates that the audience is a fixed list of profiles. These lists are created in a workflow , where the data dimension is known when saving the audience. For example, after targeting activities (especiallyQuery) or after the reconciliation of data imported from a file.
- Experience Cloud: indicates that the audience was imported from the Adobe Experience Cloud. This option is only available if the audience sharing functionality has been configured. For more information, see Importing an audience from the Adobe Experience Cloud .