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Creating audiences

Creating query audiences

This section describes how to create a
Query
audience. You can also create audiences from importing a file or targeting in a workflow .
From the audience list, you can create audiences by performing queries on Adobe Campaign profiles or importing an Adobe Experience Cloud audience.
  1. Go to the audience list via the
    Audiences
    tab or card.
  2. Select
    Create
    to access the screen to create a new audience.
  3. Name your audience. The audience label is used in the list of audiences and in the palette of the query tool.
  4. Choose a
    Query
    audience type: the audiences defined by a query are recomputed at each further use.
  5. Then select the
    Targeting dimension
    that you would like to use to filter your customers. Each audience is made up of a single targeting dimension. For example, you cannot create an audience made up of both profiles, test profiles and subscribers. For more on targeting dimensions, refer to this page .
  6. Create the query to define the audience population. Refer to the section on editing queries .
  7. Click the
    Create
    button to save your audience.
You can add a description to this audience and define the access authorizations via the
Edit properties
icon.

Creating list audiences

This section describes how to create a
List
audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the
Audiences
menu.
To create a
List
audience, the steps are as follows:
  1. In the
    Marketing activities
    tab, click
    Create
    then select
    Workflow
    .
  2. Drag and drop, and then configure the targeting activities which will allow you to select a population that has a
    known
    dimension. The list of available activities and their configuration are detailed in the Targeting activities section.
    You can use a
    Query
    activity, or import data using a
    Load file
    activity before using a
    Reconciliation
    activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a
    Query
    activity .
  3. After your targeting, drag and drop a
    Save audience
    activity into your workflow. For example, you can chose to
    Create or update an audience
    , this allows you to create then automatically update your audience with new data. In this case, add a
    Scheduler
    activity at the beginning of your workflow.
    For more information on configuring this activity, refer to the Save audience section.
  4. Save and start the workflow.
    As the
    Save audience
    is placed after a targeting with a known dimension, the audiences created via this activity are
    List
    audiences.
    The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the file imported, the additional data added from a query.

Creating file audiences

This section details how to create a
File
audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the
Audiences
menu.
To create a
File
audience, the steps are as follows:
  1. In the
    Marketing activities
    tab, click
    Create
    then select
    Workflow
    .
  2. Drag and drop, and then configure a
    Load file
    activity which will allow you to import a population that has an
    unknown
    dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.
  3. Drag and drop a
    Save audience
    activity after the
    Load file
    activity. For more information on configuring this activity, refer to the Save audience section.
  4. Save and start the workflow.
    As the
    Save audience
    is placed after an import, the data dimension is unknown and the audiences created via this activity are
    File
    audiences.
    The content of the saved audience is then available in the audience's detailed view that can be accessed via the list of audiences. The columns available from this view correspond to the columns of the inbound transition of the workflow's save activity. For example: the columns of the imported file, the additional data added from a query.

Creating Experience Cloud audiences

Adobe Campaign allows you to share and exchange audiences with Adobe Experience Cloud. An
Experience Cloud
type audience is directly imported from People core service to Adobe Campaign with the
Import shared audience
technical workflow.
Unlike
Query
type audience which will query profiles from Adobe Campaign, the
Experience Cloud
audience is composed of a list of Visitor IDs.
For this integration to work, you first need to configure it. For more information on configuration and how to import or export audiences with People core service, refer to the following section .

Editing audiences

There are different ways to edit an audience depending on the audience type:
  • To edit a
    Query
    audience, go to the list of audiences via the
    Audiences
    menu, or the
    Audiences
    card from the Adobe Campaign home page.
    Open the relevant audience. All of the elements of a previously created audience can be edited.
    If you change the
    Filtering dimension
    in the query, the rules that have previously been defined will be lost.
  • To edit a
    List
    or
    File
    audience, edit the workflow from which it was created and modify the
    Save audience
    activity. Start the workflow so that the audience is modified.
  • To edit an
    Experience Cloud
    audience, refer to the Importing/Exporting audiences with People core service section.

Deleting audiences

There are two ways to delete one or multiple audiences. First you can add an expiration date to your audience
To do so:
  1. Access one of your audience.
  2. Click the button to access your audience's configuration.
  3. In the
    Expires on
    field, add an expiration date to your audience.
  4. Click
    Confirm
    then
    Save
    .
Your expiration date is now configured. As soon as this date is reached, your audience will be automatically deleted.
Or if you need to delete an audience, you can simply select one or several audiences then click the
Delete element
button.