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About subscriptions

Adobe Campaign allows you to create and manage newsletters and cross-channel communications, through a set of
services
: messages can only be sent to profiles who subscribed to the service (opt-in). These profiles are identified using a dedicated filter when creating a message.
Subscription mechanisms can be set up to offer your customers a chance to subscribe to these services, notably though
emails
and
landing pages
.
Each service comes with:
  • Subscription
    (opt-in) and
    Unsubscription
    (opt-out) mechanisms.
  • Subscription and/or unsubscription
    confirmation mechanisms
    .
  • A subscription
    history
    .
Subscriptions can also be managed using the Adobe Campaign Standard API. For more on this, refer to the dedicated documentation .