Adobe Campaign allows you to create and manage newsletters and cross-channel communications, through a set of services : messages can only be sent to profiles who subscribed to the service (opt-in). These profiles are identified using a dedicated filter when creating a message.
Subscription mechanisms can be set up to offer your customers a chance to subscribe to these services, notably though emails and landing pages .
Each service comes with:
- Subscription (opt-in) and Unsubscription (opt-out) mechanisms.
- Subscription and/or unsubscription confirmation mechanisms .
- A subscription history .
Subscriptions can also be managed using the Adobe Campaign Standard API. For more on this, refer to the dedicated documentation .