Show Menu
TOPICS×

About dynamic reports

Only users with administration rights or with organizational units set to
All
can create or save a new report. For more on this, refer to this section .
Dynamic Reporting provides fully customizable and real-time reports. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. With the drag-and-drop interface, you can explore data, determine how your email campaigns performed against your most important customer segments and measure their impact on recipients.
Thanks to its drag and drop menu and customizable visualizations, the dynamic reports feature allows you to combine dimensions, metrics and time range in any combination, with unlimited breakdowns and comparisons.
Related topics:

Accessing dynamic reports

Reports can be accessed:
  • From the home page by selecting
    Reports
    tab in the top bar or the
    Reports
    card to access reports for all deliveries.
  • In each program, campaign, and message, from the
    Reports
    button by clicking
    Dynamic Reports
    to only view the reports specific to the delivery.
Certain reports cannot be available immediately after a delivery, depending on the time it takes to collect and process information.
Dynamic reports are divided into two categories:
  • Templates
    , which can be modified by copying them using the
    Save as
    option (
    Project > Save As..
    ) in the template.
  • Custom reports
    (identified in blue), which can be directly created by clicking the
    Create New Project
    button on the
    Reports
    home page.
Data are filtered depending of your organizational units.

Dynamic reporting usage agreement

These changes only apply starting Campaign Standard 19.4 release.
The Dynamic reporting usage agreement's purpose is to function as a pop-up consent for data processing. By default, the agreement is only visible and can only be accepted or declined by users assigned with administration rights.
Three options are available:
  • Ask me later
    : By clicking Ask me later, the window will stop showing for 24 hours.
  • Accept
    : By accepting this agreement, you authorize Adobe Campaign to collect your customers' Personal identification information and to transfer them to the reporting or data center.
  • Decline
    : By declining the agreement, the profile dimensions will not appear in your reports and your customers' Personal identification information will not be collected or sent. Note that in this case externalID will still be collected and used to identify end-users.
The table below displays what happens after accepting with this agreement depending on your region.
Dynamic reporting
Microsoft Dynamics 365 connector
Americas & APAC (Asia Pacific)
Feature available
.
All out-of-the-box (i.e. city, country/region, state, gender and segments on the age basis) & custom profiles information pushed into the US reporting center. For more information on profile dimensions, refer to this page
Feature available
.
All out-of-the-box & custom profiles fields and Adobe Campaign Standard event fields are processed in the US data center.
EMEA (Europe Middle East & Africa)
Feature available
.
All out-of-the-box (i.e. city, country/region, state, gender and segments on the age basis) & custom profiles information pushed into the EMEA reporting center. For more information on profile dimensions, refer to this page
Feature available.
All out-of-the-box & custom profiles fields and Adobe Campaign Standard event fields processed in the EMEA data center.
Control data
which contains Adobe I/O registration data and IDs of customer end-user events sent and stored in the US data center.
The table below displays what happens after declining this agreement depending on your region. Note that even if you decline this agreement, reporting on deliveries and Microsoft Dynamics 365 integration will still be available.
Region
Dynamic reporting
Microsoft Dynamics 365 connector
Americas & APAC (Asia Pacific)
Feature available
.
No out-of-the-box & custom profiles information pushed into the US reporting center with the exception of ExternalID.
Feature available
.
No out-of-the-box or custom profile fields sent to the US data center with the exception of External ID and Recipient ID.
All Adobe Campaign Standard event fields processed in the US data center with the exception of segment code and mirror page ID.
EMEA (Europe Middle East & Africa)
Feature available
.
No out-of-the-box & custom profiles information pushed into the EMEA reporting center with the exception of ExternalID.
Feature available.
No out-of-the-box or custom profile fields sent to the EMEA data center with the exception of External ID and Recipient ID.
All Adobe Campaign Standard event fields processed in the EMEA data center with the exception of segment code and mirror page ID.
This choice is not final, you can always change it by selecting
Enable PII data to be transferred to US region to use reporting on Profile data
in
Administration
>
Application Settings
>
Options
.
The value can be changed at any time. The value 1 corresponds to
Ask me later
, 2
Decline
and 3
Accept
.