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About dynamic reports

Only users with administration rights or with organizational units set to All can create or save a new report. For more on this, refer to this section.
Dynamic Reporting provides fully customizable and real-time reports. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. With the drag-and-drop interface, you can explore data, determine how your email campaigns performed against your most important customer segments and measure their impact on recipients.
Thanks to its drag and drop menu and customizable visualizations, the dynamic reports feature allows you to combine dimensions, metrics and time range in any combination, with unlimited breakdowns and comparisons.
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Accessing dynamic reports

Reports can be accessed:
  • From the home page by selecting Reports tab in the top bar or the Reports card to access reports for all deliveries.
  • In each program, campaign, and message, from the Reports button by clicking Dynamic Reports to only view the reports specific to the delivery.
Certain reports cannot be available immediately after a delivery, depending on the time it takes to collect and process information.
Dynamic reports are divided into two categories:
  • Templates, which can be modified by copying them using the Save as option (Project > Save As..) in the template.
  • Custom reports (identified in blue), which can be directly created by clicking the Create New Project button on the Reports home page.
Data are filtered depending of your organizational units.

Dynamic reporting usage agreement

Dynamic reports allow you to filter your report based on profile data with the profile dimensions.
The profile dimensions can only be displayed and used in your reports after accepting the Dynamic reporting usage agreement. By default, the agreement is only visible and can only be accepted or declined by users assigned with administration rights.
This agreement allows the transfer and storage in the United States of the following profile data: city, country/region, state, gender and segments on the age basis.
By accepting this agreement, every European and non-European data will be transferred to the United States.
Three options are available:
  • Ask me later: By clicking Ask me later, the window will stop showing for 24 hours.
  • Accept: By accepting this agreement, you authorize Adobe Campaign to collect your customers' Personal identification information and to transfer them to the United States.
  • Decline: By declining the agreement, the profile dimensions will not appear in your reports and your customers' Personal identification information will not be collected or sent.
This choice is not final, you can always change it by selecting Enable PII data to be transferred to US region to use reporting on Profile data in Administration > Application Settings > Options.
The value can be changed at any time. The value -1 corresponds to Ask me later, 1 Accept and 0 Decline.