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In-App report

Please note that you have to drag and drop the
Message type
metrics to your tables to split your data depending on your delivery types, in this case In-App deliveries.
The
In-App
report provides details related to In-App deliveries.
Each table is represented by summary numbers and charts. You can change how the details are shown in their respective visualization settings.
The first table
In-App Engagement Summary
is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient reactivity to the delivery:
  • Processed/sent
    : Total number of sends for the In-App delivery.
  • Delivered
    : Number of In-App messages successfully sent, in relation to the total number of sent messages.
  • Impressions
    : Total of In-App messages seen by recipients depending on whether trigger criterion was met.
  • Unique impressions
    : Number of impressions by recipient.
  • In-App click through rate
    : Percentage of users who clicked on Button 1 or Button 2 compared to users who saw the message.
  • In-App dismissal rate
    : Percentage of In-App messages that recipients dismissed.
The second table
In-App Clicks & Dismissals
is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient behavior per delivery:
  • In-App clicks
    : Total number of recipients who clicked on Button 1 or Button 2.
  • Unique In-App clicks
    : Number of times recipients clicked on Button 1 or Button 2.
  • In-App dismissal
    : Total number of messages that recipients dismissed either by clicking the close button or auto-dismiss.
  • Unique In-App dismissal
    : Number of time recipients dismissed an In-App message.