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Create a Launch Property

Adobe Experience Platform Launch is the next generation of mobile SDK and website tag management capabilities. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Launch. It is available to any Adobe Experience Cloud customer.
In this lesson, you will create a Launch property for mobile apps.


In order to complete the next few lessons, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments in Launch. If you are unable to complete any of these steps because the user interface options are not available to you, reach out to your Experience Cloud Administrator to request access. For more information on Launch permissions, see the documentation .

Learning Objectives

At the end of this lesson, you will be able to:
  • Log into the Launch user interface
  • Create a new Launch mobile property
  • Configure a Launch mobile property

Go to Launch

To get to Launch
  1. Click the icon to open the solution switcher
  2. Select Launch from the menu
  3. Under Adobe Experience Cloud Launch , click the Go to Launch button
You should now see the Properties screen (if no properties have ever been created in the account, this screen might be empty):
If you use Launch frequently, you can also bookmark the following URL and log in directly

Create a Property

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your app. A single mobile property can be used across multiple app platforms (e.g. iOS and Android) provided the apps contain similar functionality and require the same solutions to be implemented. For more information on creating properties, see "Set up a mobile property" in the product documentation.
To Create a Property
  1. Click the New Property button:
  2. Name your property (e.g. Mobile Tutorial )
  3. As the platform, click Mobile
  4. Click the Save button
Your new property should display on Properties page. Note that if you check the box next to the property name, options to Configure or Delete the property appear above the property list. Click on the name of your property (e.g. Mobile Tutorial ) to open the Overview screen.