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About the new cloud names in Experience Cloud

Learn about latest branding updates for the clouds, how to navigate the interface, and where to find help for solutions and core services.

New cloud names

The latest cloud names and the solutions in each cloud:
Replaces Marketing Cloud as the parent cloud name for all Adobe's digital experience solutions and services.
You might continue to see references to Marketing Cloud in its previous, broader context until all the solution interfaces are re-branded to Enterprise Cloud.
Includes the following solutions:
  • Adobe Experience Manager
  • Adobe Campaign
  • Adobe Target
  • Adobe Primetime
  • Adobe Social
Includes the following solutions:
  • Adobe Analytics
  • Adobe Audience Manager
Includes Media Optimizer and TubeMogul.

What are the solutions?

The following information briefly describes the solutions and provides links to help. Use case recipes are also available to help you with digital marketing workflows.
To get started in Analytics:
  1. Create your first Analytics report suite (data repository) using the steps described in Getting Started with Adobe Analytics.
  2. Then, deploy Analytics code using Launch, by Adobe.
Launch, by Adobe, is the next-generation of tag management and gives you a simple way to deploy and manage all the analytics, marketing, and advertising tags.
See also:
Adobe Target integrates with Analytics and other Experience Cloud core services. Useful getting started topics:
Social provides a hosted, subscription-based solution to help you achieve your social media goals and improve your strategy and performance. You can manage social marketing with a comprehensive platform that enables social listening, publishing, and analytics.
As a content management solution, Adobe Experience Manager makes it easy to manage your assets and content for your websites, mobile apps, communities, and forms.
As a data management platform, Adobe Audience Manager helps you build unique audience profiles, so you can discover and target your most valuable customer segments on every channel.
Adobe Advertising Cloud is a programmatic ad-buying solution. It helps you find and forecast the best mix of ad channels based on your budget, then automates the delivery of content right to your audience.
Adobe Campaign lets you plan, deliver, and measure campaigns across all your online and offline channels. It helps increase your productivity and deliver relevant experiences to your customers.
Adobe Primetime is a multi-screen TV platform that helps broadcasters create engaging TV and film experiences that are personalized for any audience.

What are core services?

Core services include features that simplify product implementation and enable cross-solution workflows, such as audience segmentation, customer attribute uploading, and collaboration tools.
Core Service
Description
Tag management systems (Launch, by Adobe, and Dynamic Tag Management).
Triggers enable you to take real-time action in Adobe Campaign based on insights from Adobe Analytics.
Manage user and product entitlements across all your Adobe clouds and solutions.
Easily store, sync, and share all your digital assets in a central location, to save time and deliver a more consistent customer experience.
Search, browse, select, pay, and download Digital Marketing extensions via apps.
Collaboration is intrinsic to the Experience Cloud. Use the Feed to stay connected to your team through a central feed that lets you share posts, comments, and attachments.
Adobe Mobile Services brings together mobile marketing capabilities for mobile applications from across the Experience Cloud, which allows you to understand and improve user engagement with your mobile applications.
People
Create a comprehensive view of individual customers by connecting Adobe and non-Adobe data in your Experience Cloud solutions. Figure out what matters most to them as they interact across touch points. Recognize familiar consumers when they visit from unfamiliar devices. Even group users into audiences for targeted marketing efforts.
Audiences - Categorize different types of customers into audiences, then share those audiences across Marketing Cloud solutions.
Customer attributes - audience enrichment that lets you connect consumer information you have collected outside of the Marketing Cloud.
Device graph - Collaborate with the world's most popular brands to recognize a familiar consumer behind an unfamiliar device. (In beta, for Marketing Cloud Device Co-op members only.)