Activation includes the latest tag management product called Experience Platform Launch, Dynamic Tag Management (DTM), and Triggers.
Experience Platform Launch
Deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Dynamic Tag Management
To launch Dynamic Tag Management, click Activation and send a request to the Adobe provisioning team. You should receive your login credentials within one to two business days.
Step-by-step instructions to add Adobe Analytics using Adobe Dynamic Tag Management
The Experience Cloud ID Service enables core functionality across Experience Cloud solutions (including Customer Attributes, audience sharing, and triggers). Adobe strongly recommends implementing the ID service and take advantage of these features.
Learn more about deploying Experience Cloud solutions with Dynamic Tag Management.
If you want help implementing dynamic tag management we encourage you to contact your Account Manager for information on Adobe Global Services offerings, or implementation partner offerings. Please also feel free to contact us at @AdobeExpCare with hashtag #DTM.
Experience Cloud Triggers
Triggers enables marketers to define and monitor key consumer behaviors, and then generate cross-solution communication for use in real-time decisions and personalization.
Step-by-step instructions to create Experience Cloud Triggers using Adobe Analytics data.
Experience Cloud Triggers are available for use in Adobe Campaign.
Using Triggers in Adobe Campaign
Adobe Campaign Standard 16.7 introduces an integration with the new Trigger service. This service enables business users to easily define triggers based on online behavioral data captured in Adobe Analytics. Once the trigger is defined, it will be available in Adobe Campaign to support remarketing messages that drive engagement and conversions. This new out-of-the-box feature will allow marketers to trigger remarketing messages at the right time, based on online events like cart abandonment, pages views, videos watched, and so on.
Experience Cloud Debugger
The Adobe Experience Cloud Debugger extension for Chrome examines your web pages and helps you find problems with how your Experience Cloud solutions are implemented.
See Experience Cloud Debugger for help.