The customer attributes feature in the Experience Cloud is found here.
People > Customer Attributes
If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a customer attribute data source in the Experience Cloud. Once uploaded, leverage the data in Adobe Analytics and Adobe Target.
Prerequisites for uploading Customer Attributes
- Solution enablement:Enable your solutions for core services.
- Group membership: To upload customer attribute data, users must be members of the Customer Attributes group. You must also belong to either an Adobe Analytics group or an Adobe Target group.To know whether your company has access to customer attributes, your Experience Cloud administrator should log into the Experience Cloud. Navigate to Administration > Launch Admin Console > Groups. If Customer Attributes displays as one of the groups, you are ready to begin.Users that are added to the Customer Attributes group will see the Customer Attributes menu item on the left side of the Experience Cloud interface.
- Target mbox: mbox.js version 58 or higher is required for customer attributes.
- at.js: Any version.
What Is enterprise customer data?
Enterprise data resides in other systems. It can be complex and mean different things to different people. This data can include information such as memberships, loyalty level, age, gender, products owned, interests, and Lifetime Value.
The following image is an example of a data file showing subscriber data for products, including member IDs, entitled products, most-launched products, and so on.
After you create the data file, you can upload it to the customer attribute source that you create in Experience Cloud > Customer Attributes.
See Upload Customer Attribute Data to learn this workflow.
Solution use cases
After the data resides in the Experience Cloud, you can customize it and share it to solutions for reporting, segmentation, activities, and campaigns.
Advantages and Use Cases
Marketers and analysts can understand:
Attribute data enables Target users to: