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Experience Cloud Integrations

Adobe Experience Cloud is a comprehensive set of best-in-class, integrated solutions built on a common data platform with a common set of powerful core services.

Core Services - Enable your solutions for core services

Describes how to:
  • Provision your company in the Experience Cloud.
  • Enable you to become an administrator.
  • Modernize your Analytics and Target implementations via DTM.
  • Start using core services.
Solutions or services:

Experience Cloud ID service

The ID service provides a universal, persistent ID that identifies your visitors across all the solutions in the Experience Cloud. It can replace ID generation code for services such as Analytics, Audience Manager, Target, video heartbeat, and other Experience Cloud solutions or features.
Applicable solutions or services

Audiences

Help: Audiences
Create and manage audiences in the Experience Cloud Audience Library. Audiences can be created or derived from various sources, such as:
  • New ones created in the Experience Cloud.
  • From Analytics segments published to the Experience Cloud.
  • From Audience Manager.
Applicable solutions or services

Customer Attributes

If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a customer attribute data source in the Experience Cloud. Once uploaded, leverage the data in Adobe Analytics and Adobe Target.
Applicable solutions or services

Experience Cloud Assets

Share folders and assets between the Experience Cloud and the Creative Cloud. Collaborate, annotate shared assets, and use them in Experience Cloud solutions like Social and Target.
Applicable solutions or services
  • Experience Cloud
  • Creative Cloud
  • Target
  • Social

Analytics - AEM Assets reporting in Analytics

Enables Analytics to collect impressions and clicks on Assets served up from AEM Asset Insights.
Applicable solutions or services
  • Analytics
  • Experience Manager

Audience Manager integrations

Audience Manager (integration home)
Work with data from Experience Cloud solutions or other external systems in Audience Manager.
Applicable solutions or services

Activation

Use the Experience Cloud Activation solutions to set up and debug your Experience Cloud solutions.
  1. Use Launch or Dynamic Tag Management to insert code that activates Adobe Experience Cloud solutions on your pages.
  2. Use Adobe Cloud Platform Auditor to test your implementations.
Use the Adobe Experience Cloud Debugger extension to debug issues found by Auditor or to examine other information about your implementations.
Applicable solutions or services

Target

Integrate Adobe Target with Adobe Analytics and other Experience Cloud solutions to enable the use of the same data, audiences, attributes, and metrics in both solutions.
Applicable solutions or services

Experience Manager integrations

Integrate AEM with other solutions and third-party services.
Applicable solutions or services

Experience Manager - Assets

Synchronize your assets within Adobe Experience Manager (AEM) Assets with Adobe Creative Cloud, and vice versa. You can also synchronize your assets with Experience Cloud and vice versa. You can set up this synchronization through Experience Cloud.
Applicable solutions or services

Advertising Cloud

Applicable solutions or services
Analytics: can send site engagement and conversion data daily to Media Optimizer, where the data is available for ad optimization and reporting. Also, Media Optimizer can send search engine and social network traffic data daily to Analytics, where the data is available for reports in the reports and analytics, report builder, and ad hoc analysis capabilities.
Dynamic Tag Manager: You can use Dynamic Tag Manager to create Media Optimizer pixel-based conversion tracking tags, as well as third-party tracking tags, for your search, social, and display ad landing pages. (You can also can create Media Optimizer tags directly within Media Optimizer.)
Experience Cloud Audiences: (Advertisers with display management) You can use any of your Adobe Experience Cloud audiences as targets for your display ads. You can automatically use audiences that you've created in Adobe Experience Cloud and audiences from Analytics that you've published to Adobe Experience Cloud, and you can use audiences from Audience Manager when the Media Optimizer account is configured to allow it. Contact your account manager for more information about access to Adobe Experience Cloud and its Profiles and Audiences core service, and about the initial setup between Media Optimizer and Adobe Experience Cloud audiences. Note: If you also use Adobe Target, any of the audiences you've published to Adobe Experience Cloud are also available for activities in Target.
Experience Cloud Assets: (Advertisers with display management) You can use any of your Adobe Experience Cloud assets as the creatives for your display ads, using the New Display Beta view. You must be logged in to Media Optimizer through Adobe Experience Cloud) to access your Adobe Experience Cloud assets. Contact your account manager for information about access to Adobe Experience Cloud.
Experience Cloud Notifications: From the notifications link at the top of each page, you can view all alerts generated from your search beta alerts templates, as well as Adobe Experience Cloud system updates, posts, mentions, and assets shared. You must be logged in to Media Optimizer through Adobe Experience Cloud) to access your notifications. Contact your account manager for information about access to Adobe Experience Cloud.