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Terminology

A terminology reference for Experience Cloud users, and how those terms are used in Creative Cloud (where applicable).
Term
Creative Cloud
Experience Cloud
Asset
In the Creative Cloud, an asset is typically an image file.
Assets can be layers in a Photoshop file, slides in a PowerPoint file, pages in a PDF, and files in a ZIP.
In the Experience Cloud, an asset is a digital document, image, video, or audio that can have multiple renditions and can have sub-assets. Examples include:
  • File
  • Document
  • Image
  • Video
  • Audio Clip
  • Presentation
  • Image Template
  • Video Template
Attribute
What people have in common if they qualify for a segment . (Similar to a trait in Audience Manager.)
Audiences
In the Creative Cloud, an audience can be the person viewing a video.
In the Experience Cloud, Audiences are collections of people that we can target in our campaign activities.
The membership in an audience can be determined based on a set of rules, operating on the visitor's Context, or based on a fixed list. For example, a list of email subscribers or members in a Facebook group.
In Experience Cloud Audiences , creating and managing Audiences is similar to creating and using segments, with the addition of the ability to share them to the Experience Cloud.
Adobe Target
In Adobe Target, Audiences were formerly called segments.
Adobe Analytics
In Analytics, Audiences can be thought of as visitors to a web site. You can create audience segments and publish the audience to the Experience Cloud.
Campaigns
In the Creative Cloud, a campaign can be thought of as a marketing campaign that uses Creative Cloud image assets.
In the Experience Cloud, campaigns determine what content is displayed to the audience. It also determines where (location) the content is displayed, and when. A campaign has a specific goal, which is tracked by metrics.
Running a campaign requires matching the visitor's context with the rules set in the campaign, and the delivery of content according to the technical constraints of the location's channel.
In Adobe Target, the terms campaign and activity are synonymous.
Channel
In the Creative Cloud, channels might be grayscale images that store different types of information. They are information channels and color channels.
In the Experience Cloud, a channel is an attribute of a location, or an activity in a campaign.
In Analytics, marketing channels are commonly used to provide insight on how visitors arrive on your site, such as via email campaigns.
Examples include:
  • Email
  • Display Ads
  • Social Networks
  • Paid Search
  • Natural Search
  • Referring Domains
Context
Typically refers to a menu or information available relative to a selection or task being performed.
Context describes the details of a visitor's current interaction with a digital property. Examples of context include the position of their mouse, the state of a form field, the value of their shopping cart, or the device that they are using.
Dynamic tag management](https://docs.adobe.com/content/help/en/dtm/using/dtm-home.html) provides the most robust context detection and service activation capability on the market today and provides the contextual component of profile and audience services.
Consumer ID
No special use.
The ID used by a Device Co-op member to recognize a person. This number is assigned by the brand and often maintained in a CRM system. Note: This ID should not be confused with setCustomerIDs , the Experience Cloud ID Service function call that sends consumer IDs to the Experience Cloud.
Content
In the Creative Cloud, content refers to text and images on a page. The term is similarly used between the Creative and Experience Clouds.
In the Experience Cloud, content refers to marketing content that can be used as part of a Campaign, to support a specific goal.
Content is used in specific Locations and can be comprised of Assets. Content can be structured, such as product information, or unstructured, such as a web page or a screen in a mobile application.
Examples include:
  • Web pages
  • Banners
  • Status updates
  • Comments
  • Text ads
  • Product information
  • Product reviews
  • Form data
  • Documents in a search index
  • Social posts
  • Articles
  • Publications
Dashboard
No special use.
A collection of data visualizations that surfaces multiple key metrics in a single view.
Data Usage Enforcement
No special use.
The policies, system design, practices, and procedures enacted and defined by a system (solutions, apps, services, SDKs, APIs, and so on) to use data usage metadata to enable data usage adherence to Adobe Corporate privacy policies, contractual considerations, and general privacy principles.
Device
No special use.
A hardware device such as a tablet, phone, or desktop, on which applications run.
Device Co-op
No special use.
A group of brands who have agreed to share data about which devices consumers use so as to better idenfity an individual across devices and deliver more meaningful, consistent experiences.
Experience Cloud ID Service (ECID)
No special use.
The unique, persistent ID assigned to a site visitor. It is a specific entity that can be used by the Experience Platform Identity Service. More...
Experience Platform Identity Service
No special use.
The service that links identities. It is the device-linking service for people-based experience management.
Linking
No special use. Linking refers to hyperlink navigation, and linking items like fonts, properties, layers, and so on.
In Experience Cloud, linking usually refers to linking different solution accounts to the interface.
Linking also refers to standard URLs for Analytics reports sent to other users.
Locations
In the Creative Cloud, location refers to file locations, or a location on an open image or document.
In the Experience Cloud, locations are where content is being seen (and can be interacted with) by Audiences. The association between Locations and Content can be more or less static, or can be managed dynamically according to the rules of a Campaign. A location always belongs to a specific Channel that determines how Content can be delivered and how Metrics can be collected.
Examples include:
  • Sites
  • Properties (Social)
  • Display inventory
  • Landing pages
  • Mobile applications
  • Slots (video)
Metrics
Not generally used in the Creative Cloud.
Aggregate numbers about key concepts and goals. In Analytics, metrics are quantitative information about visitor activity, such as Views, Click-Throughs, Reloads, Average Time spent, Units, Orders, and Revenue. See Metric Descriptions .
Organization
Not generally used in the Creative Cloud.
An organization is the Experience Cloud entity that enables an administrator to configure users and products, and to control single sign-on in the Experience Cloud. Most often, the organization is the billing company.
Portfolio
An assembly of multiple files or assets.
A container of Campaigns.
Product profile
For a user to be entitled to use a product or a service, the user needs to be part of a product profile. The Product Administrator assigns licenses to a product profile by associating it with a plan that you have purchased.
A user could belong to multiple product profiles, each conferring different licenses to the user. A user's final eligibility is the union of all licenses conferred by each product profile to that user.
Schedule
May refer to a sequence of scenes in Adobe Story, or scheduled tasks in ColdFusion.
In the Experience Cloud, a schedule is the start date (year, month, day) and an end date for activating campaigns, channels, and activities. Activity schedules have a granularity down to the minute. Changing a schedule creates a card.
Examples include:
  • Campaign schedules
  • Channel schedules
  • Activity schedules
Segment
N/A
The output of a set of rules to qualify an audience. In Analytics, segments can optionally be used to define an audience that can be passed to Experience Cloud.
In Audience Manager, a segment is a collection of traits and all the criteria that qualify visitors for membership or inclusion in that segment. Also, it's a collection of people who share these common attributes.
Sharing
In Creative Cloud, you can share files externally across platforms (social, communities, emails, and so on).
In Experience Cloud, you can share an asset as a card only, within boards inside the interface. Sharing is available to those who are logged in to the site.
Solution
No special use.
In Experience Cloud, solutions are known as products like Adobe Analytics, Adobe Social, Adobe Target, and so on.
Trait
N/A
A key-value pair, e.g., color=blue. In Audience Manager, traits are used to build segments.