Creating the Test Content
Before you configure the experiment, you should create the alternate content that you want to use in the experiment.
The control group is sent to the original URI, while the test group is sent to the new, alternate URI.
To avoid confusion, do not reuse test group file names. For example, if you run an experiment using a test group file named test2.asp, do not use test2.asp as the name for the test file in your next experiment.
For the hypothesis that moving the “Request a Demo” graphical link on your home page impacts Visitor Conversion, we create the alternate home page containing the “Request a Demo” graphical link in the new position. The following section describes how you then specify that the control group URI index.asp be replaced with the test group URI index2.asp for a certain percentage of visitors.