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Marketing Profile Dimensions

The Campaign dimension is defined in the Site Marketing profile to provide campaign analysis capabilities.
Dimension Type Level Description
Campaign Renamed Simple Session
FIRST ROW operation
The campaign identifier extracted from a value in the visitor’s first request.
Samples of Custom Marketing Profile Dimensions
You can incorporate additional dimensions of data for further analysis. These dimensions are added by incorporating additional information into the stream of data that is collected for analysis. For example, the following table contains some of the custom marketing dimensions that have been added in deployments for customers in various industries:
Dimension (Custom)
Description
Email Campaign Date
Parses the campaign date (first value) from email campaign query strings.
Email Campaign Detail
Collects the value string attached to the email campaign query string variable.
Email Campaign Segment
Parses the campaign segment (third value) from email campaign query strings.
Email Campaign Type
Parses the campaign type (second value) from email campaign query strings.
Marketing Campaign Detail
Collects the value string attached to marketing campaign query string variables.
Marketing Campaign Owner
Parses the campaign owner (fourth value) from marketing campaign query strings.
Marketing Campaign Source
Parses the campaign source (first value) from marketing campaign query strings.
Marketing Campaign Type
Parses the campaign type (second value) from marketing campaign query strings.
PPC Campaign Detail
Collects the value string attached to the ppc query string variable.