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Page Tag Variable Mapping Worksheet

Tables containing list of constant and custom variables.

Constant Variables

Variable Name
Variable Short Description
Additional Information
ct
constant tag
MODIFIED WITHIN JS FILE
cd
constant domain
MODIFIED WITHIN JS FILE
cu
constant uri
MODIFIED WITHIN JS FILE
ce
constant end
MODIFIED WITHIN JS FILE
c
constant
DO NOT SET
sw
screen width
DO NOT SET
sh
screen height
DO NOT SET
cd
color depth
DO NOT SET
d
dynamic
DO NOT SET
dt
document title
DO NOT SET
dr
document referrer
DO NOT SET
cb
cache busting
DO NOT SET
v
visual custom
DO NOT SET
v_jd
visual custom
DO NOT SET

Custom Variables

Variable Name
Variable Short Description
Additional Information
v_pn
Page Name
v_pn=“Application_Form”
v_pc
Page Category
v_pc=“Application_Process”
v_pe
Page Error
v_pe=“Validation_Error”
v_c
Click-through Campaign
v_c=”Campaign 1”
v_ca
Click-through Campaign Asset
v_ca=”72890ab”
v_cr
Click-through Campaign Referrer
v_cr=http://money.cnn.com/markets/&v_cp =CNNMy_Mkt"
v_ic
Impression Campaign
v_c=”Campaign 1”
v_ica
Impression Campaign Asset
v_ca=”72890ab”
v_icr
Impression Campaign Referrer
v_cr=http://money.cnn.com/markets/&v_cp =CNNMy_Mkt"
v_ln
Link Name
v_ln=”About%20Us”
v_eurl
Exit URL
V_eurl=”http://www.offsite.com/
v_1
custom variable 1
v_2
custom variable 2
v_3
custom variable 3