Tags overview
NOTETags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Tags empower anyone to build and maintain their own integrations, called extensions. These extensions are available to Adobe Experience Cloud customers in an app-store experience so they can quickly install, configure, and deploy their tags.
Tags are offered to Adobe Experience Cloud customers as an included value-add feature.
Key benefits
- Faster time to value.
- Trustworthy data through centralized collection, organization, and delivery using data elements.
- Compelling experiences through the integration of data and marketing technology using rule builder.
Key features
Use the in product help in the right panel to learn more about tags and view additional available resources.
Extensions
An extension is a package of code (JavaScript, HTML, and CSS) that extends the tags functionality. Build, manage, and update your integrations using a virtually self-service interface. You can think of extensions as apps you use to achieve your tasks.
Extension catalog
Browse, configure, and deploy marketing/advertising tools built and maintained by independent software vendors.
Rule builder
Create robust rules that combine multiple events, sequenced in the way that you determine using if/then logic with conditions and exceptions. Rules provide options for:
- Events
- Conditions
- Exceptions
- Actions
The rule builder includes real-time error checking and syntax highlighting for your custom code.
When the criteria outlined in your rules are met and conditions are satisfied, the actions you define are executed in order.
Data elements
Collect, organize, and deliver data across web-based marketing and advertising technology.
Enterprise publishing
The publishing process enables teams to publish code to pages. Different people can create an implementation, approve it, and publish it on your pages.
- Changes to your code are encapsulated within the libraries you define.
- You specify where and when you want your code deployed.
- Multiple libraries can be built in parallel by different teams.
- Unlimited development environments.
- A deliberate, permission-based process for merging libraries together.