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Tools let you quickly integrate Adobe Experience Cloud solutions on your site. Tools go beyond a basic tag because they provide additional configuration options. A tool corresponds to Adobe solutions, such as Analytics and Target, as well as Google Analytics. After you add a tool to a property, it is available for inclusion in a rule.
Dashboard > < Company_ > > < Web Property Name > > Overview

Installed tools

Displays the installed tools. Tools are deployments of Adobe Analytics, Adobe Target, Google Universal Analytics, and so on.

Add a tag

You can access rules to add a tag and to determine when your tag will fire. You open the third-party tags section of your rule, paste your tag, and save the rule.
See Rules .

Assigned users

Displays users, email addresses, and roles. Click Manage Users to add additional users and define their roles.