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Configuring Adobe Analytics reports

To tell Adobe Analytics what information you want in Adobe Analytics reports, go to the Adobe Analytics Configuration screen. After you configure reports, this screen lists, for each viewer event you want information about, a corresponding Adobe Analytics variable and Dynamic Media Classic variable. These viewer events-Adobe Analytics variable-Dynamic Media Classic variable combinations determine what information is reported.
As well as associating viewer events with variables, the Adobe Analytics Configuration screen offers tools for activating, editing, and deleting viewer events.
Whenever you change Adobe Analytics Report settings within Adobe Analytics, be sure you log back on to Adobe Analytics from within Adobe Scene7 Publishing System, re-save your Adobe Analytics configuration settings, and then re-publish.

Assigning Adobe Analytics variables to Dynamic Media Classic viewer events and variables

Use the Adobe Analytics Configuration screen to associate viewer events with Adobe Analytics variables and Dynamic Media Classic variables. For each viewer event, choose one Adobe Analytics variable and one Dynamic Media Classic variable. For instructions about opening the Adobe Analytics Configuration screen, see Log in to Adobe Analytics .
To assign Adobe Analytics variables to Dynamic Media Classic viewer events and variables
  1. After you log in to Adobe Analytics from within Dynamic Media Classic and select a report suite, on the Adobe Analytics Configuration page, in the far right column of the table, activate a viewer event by clicking Enable .
  2. Under the Variables column, display the variable pair chooser by clicking the arrow button for the desired Viewer Event.
  3. Add a Dynamic Media Classic variable.
  4. Add an Adobe Analytics variable.
  5. (Optional) To add another variable pair, click Add .
  6. Click Save .
    After you click Save, the viewer event, its Adobe Analytics variable, and its Dynamic Media Classic variable, are listed in the Adobe Analytics Configuration screen.
  7. In the lower right corner, click Close .
  8. Click Publish > Submit Publish to run an Image Serving publish.
    Publishing is necessary so that the information contained in the viewers is available on Dynamic Media Classic servers.

Viewer events

Viewer events describe actions that users perform with Dynamic Media Classic viewers. When a user initiates a certain action, such as clicking on a thumbnail or starting or stopping a video, the viewer “broadcasts” an event to the web page, along with data associated with that event.
The following table describes viewer events you can add to the Adobe Analytics Configuration screen.
Viewer event
HTML5 Viewer Platform support and viewers
Description
LOAD
X (eCatalog, Flyout, SpinSet, Video, Zoom)
When a user starts the viewer.
PAGE
X (eCatalog)
In eCatalogs, when a user turns a page; in targeted zoom viewers, when a user clicks a different target or a color swatch.
SWAP
X (eCatalog, Flyout, SpinSet, Video, Zoom)
When a user clicks a different thumbnail to view a different image.
ITEM
X (eCatalog)
In viewers that support Image Maps in which rollovers are defined, when a user hovers the pointer over an Image Map to read the rollover text.
HREF
X (eCatalog)
In viewers that support Image Maps, when a user clicks a URL in an Image Map.
TARGET
In targeted zoom viewers, when a user clicks a zoom target to zoom to part of an image.
SEARCH
In eCatalogs, when a user conducts a word search.
PLAY
X (Video)
In Video viewers, when a user clicks Play to start playing a video.
Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Dynamic Media Classic. Video Heartbeat works with out-of-the-box Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enabling Adobe Analytics Video Reports .
PAUSE
X (Video)
In Video viewers, when a user clicks Pause to pause a video.
Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Dynamic Media Classic. Video Heartbeat works with out-of-the-box Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enabling Adobe Analytics Video Reports .
STOP
X (Video)
In Video viewers, when a user clicks Stop to stop playing a video.
Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Dynamic Media Classic. Video Heartbeat works with out-of-the-box Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enabling Adobe Analytics Video Reports .
MILESTONE
X (Video)
In Video viewers, milestone events are generated when the user watches 0, 25, 50, 75, or 100 percent of the video.
Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Dynamic Media Classic. Video Heartbeat works with out-of-the-box Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enabling Adobe Analytics Video Reports .
SWATCH
X (Flyout, Zoom)
This viewer event is mapped to the PAGE viewer event in Scene7 Publishing System.
ZOOM
X (eCatalog, SpinSet, Zoom)
Not tracked by Adobe Analytics.
PAN
X (eCatalog, SpinSet, Zoom)
Not tracked by Adobe Analytics.
SPIN
X (SpinSet)
Not tracked by Adobe Analytics.

Dynamic Media Classic variables

For each viewer event on Adobe Analytics Configuration screen, choose a Adobe Analytics variable and a Dynamic Media Classic variable . Dynamic Media Classic variables represent data you can obtain for a report. For example, the searchTerm variable lists keywords used in eCatalog searches.
The following table describes Dynamic Media Classic variables.
Dynamic Media Classic variable
Description
asset
Scene7 Publishing System asset ID or video path file.
viewerId
An arbitrary number that is assigned to each different viewer type.
pageLabel
In eCatalogs, the page that a viewer displays.
label
The label value (a string).
frame
The page or page reference in an Image Set.
rollover_keyRaw
The entire HREF value, not just any processed part of it.
rollover_keyProc
The ID of an item that is referenced in an Image Map (valid for href and item events).
searchTerm
A term that is used in eCatalog search.
timeStamp
Play, Stop, and Pause chosen in video viewers.
progress
The percentage of a milestone event that is complete.
targetId
The id value (a number).

Activating, editing, and deleting viewer events

On the Adobe Analytics Configuration screen, you can activate, edit, and delete viewer events:
Activating Click Enable to activate or Disable to deactivate a selected viewer event.
Editing Select a viewer event and click View/Edit Variables grey button. In the Dynamic Media Classic Variable and Adobe Analytics Variable drop-down lists, choose a different variable from each respective list. For more information, see Assigning Adobe Analytics variables to Dynamic Media Classic viewer events and variables.
Deleting Select a viewer event, and click View/Edit Variables grey button. Click Delete .