Quick Start: Integrating Dynamic Media Classic and Adobe Analytics
Adobe Analytics is the industry-leading product that provides marketers with one place where they can measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
After integrating Adobe Analytics with the Scene7 Publishing System, you can get reports about the behavior of website visitors using Dynamic Media Classic viewers on your website. For example, when a website visitor clicks a zoom target in a Dynamic Media Classic Zoom Viewer, Adobe Analytics records this action. Adobe Analytics reports can gather cumulative information about user activity in Dynamic Media Classic viewers.
Using Adobe Analytics reports, you can get a clear picture of the activity of customers on your website. You can determine which product presentations lead to conversion and which do not draw customer interest.
See also Measuring Video in Adobe Analytics.
A valid Adobe Analytics account is required to integrate Analytics with the Scene7 Publishing System and generate Analytics reports.
This Quick Start is designed to get you up and running quickly with Adobe Analytics Instrumentation Kit.
1. Log in to Adobe Analytics by way of Dynamic Media Classic and download Adobe Analytics report variables
Before you can configure Adobe Analytics reports and match Adobe Analytics report variables to Dynamic Media Classic events, verify that you are added as a member of the Web Service Access group in Adobe Analytics. Members in this group can access all reports in the specified report suites by way of the Marketing Cloud’s Web Services API regardless of the permissions set in the interface. To add a member to the group, in Adobe Analytics, click Admin Tools > User Management > Edit Groups.
After you have verified that you are a member of the Web Service Access group, in Dynamic Media Classic, click Setup > Application Setup > Adobe Analytics. On the Adobe Analytics Configuration page, click Adobe Analytics Login.
In the Adobe Analytics Login dialog box, type your Marketing Cloud Org ID (optional), and your complete credentials, then click Login. On the Report Suite drop-down menu, select the name of the report suite that you want to use.
2. Assign Adobe Analytics report variables to Dynamic Media Classic viewer events and Dynamic Media Classic variables
On the Adobe Analytics Configuration page, specify the information you want in Adobe Analytics reports. For each Dynamic Media Classic viewer event that you want information about, choose an Adobe Analytics variable (from your report suite) and a Dynamic Media Classic variable.
- Viewer events describe the user activity that you want to measure in reports.
- Dynamic Media Classic variables describe the data about user events that you want the reports to deliver.
The Adobe Analytics Configuration also offers tools for activating, editing, and deleting viewer events.
After you click Save in the Adobe Analytics Configuration screen, customized tracking code for measuring user activity is inserted in Dynamic Media Classic viewers. This functionality lets you track user activity in Adobe Analytics reports.
3. Publish your Dynamic Media Classic viewers
Publish your Dynamic Media Classic viewers so that the viewers (with code for tracking user activity in Adobe Analytics reports) are loaded on Dynamic Media Classic servers. After you publish, this information is included in viewers and can be used for analyses by Adobe Analytics.
4. Place Dynamic Media Classic viewers in your website
Place the Dynamic Media Classic viewers with Adobe Analytics tracking code on your website.
5. Test the Adobe Analytics integration by viewing an Adobe Analytics report
To view Adobe Analytics reports, go to the Adobe Analytics website. The Reporting page lets you view data and generate graphs and charts to measure user activity with different viewers.