Project Roles and Responsibilities roles-responsibilities
As an experienced AEM implementor, you likely have seen the roles being referred to as Authors, Developers, and IT/Technicians.
In a typical AEM Screens project, the roles are further refined as they each serves important purpose in the project.
The following diagram shows the roles that you can expect to see throughout the guide.
Defining Roles roles
The following section provides an overview on the target audience:
Adobe adobe-audience
Adobe includes Adobe Managed Services resources like the CSE (Customer Success Engineer) and Adobe Support.
AEM Implementors aem-implementors
AEM Implementors are responsible for performing development and integration tasks to develop the user experience, custom templates, and back-end integrations for AEM.
Custom features required to address end-customer UX (User Experience) parameters are also captured and delivered through this process.
AEM Implementors will typically deploy custom functionality in phases over time to locations. For example, they might first establish support for playback of basic looped video or static graphic content. The next phase includes enabling the ability to support playback of localized content through dynamic templates and metadata tags, with other phases incorporating support for interactive elements via touch screens, sensors, dynamic triggers, and so on.
Audio/Video Integrators av-integrators
The Audio/Video Integrator is the Hardware Vendor/Partner. This is the party that deals with retail design and site preparation, including hardware acquisition, configuration, and deployment. It is typically a contracted third party who has access to a Network Operations Center (NOC). Often the Audio/Video Integrator is the project owner due to its continuous involvement post-launch.
An Audio/Video Integrator is responsible for conducting discovery with end-customers to define requirements determining project scope to design, build, and effectively manage deployments around digital signage hardware.
Considering Hardware Partner selecting-hardware-partner
It is crucial to click the right Hardware Partner. The following questions must be considered:
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What are the terms of Service level agreement?
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What is Global coverage?
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Is it 24-hour support?
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How are the devices managed?
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What are the active monitoring and warning systems?
Business Strategists business-strategist
The Business Strategists represent the decision makers at the company. This role is heavily involved in the discovery and requirements stages and is the main driver of the project.
They are the ones defining requirements and setting up KPI metrics. Business Strategy could be the following:
- Marketing or,
- Sales Manager Digital Strategy Manager Creatives / Content Management.
The Creatives and Content Management team work closely with the Strategy team and turn requirements into client experiences. They drive the overall UX design and curate contents that complements the brand.
The Creatives and Content Management could be the following:
- Creative Agency or,
- Brand Manager
Project Managers project-managers
Project Managers typically manage the entire deployment for your AEM Screens deployment. A project manager is the point person for the entire implementation of the designated project. They perform major responsibilities such as setting timelines, handling team needs and communications, addressing challenges, and ensuring that goals are met.
Project Stages project-stages
To support a successful Digital Signage deployment, it is customary to segment the project into three stages. These stages are commonly referred to as Days. These are not literal days but designations for each major stage of the project.
- The first stage is referred to as Day Zero. This stage includes all pre-sales and discovery efforts required to fully define project scope.
- The second stage, Day One, refers to all activities included in the deployment effort.
- The third and final stage Day Two refers to all ongoing operations and support elements as part of the total solution.
RACI Chart raci-chart
The following is a sample RACI chart using the role definitions.
RACI definitions raci-definitions
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Responsible: Does the work to complete the task.
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Accountable: Delegates work and are the last party to review the task before it is complete.
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Consulted: Reviews the task or deliverable to provide input.
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Informed: Kept informed of progress on the task but is not involved in the details of the deliverable.
The following is a sample RACI chart using the role definitions and provides an example of common tasks and considerations in an AEM Screens project.
The following table summarizes the Day Zero: Pre-sales Considerations:
The following table summarizes the Day One: Project Implementation (Application Design):
The following table summarizes the Day One: Project Implementation (Retail Readiness):
The following table summarizes the Day One: Day One: Project Implementation (Hardware):
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Author: Content Management + Strategy
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Developer: Typically a member of the AEM Screens implementation team, or handoff to internal development team
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Technician: Either contracted by the Audio/Video integrator or is part of the same company.
The following table summarizes the Day Two: Post Launch Support RACI Chart: