The Experience Cloud Identifier (ECID) is the client side module providing access to identity management, serving three primary functions:
- Identify each visitor
- Provide synchronization with Partners
- Feed pairwise links to connect with offline or other IDs to the graph
Identifying your online users requires instrumentizing your site or mobile app with the ECID, which provides a universal and persistent ID that identifies your visitors across all solutions in Adobe Experience Platform.
If you are working with a website implementation, explore the resources here .
If you are working with a mobile app, see how ECID is used to track visitors between an app and mobile web .
Deploying these tools can be simple and easy to manage if you use Adobe Launch .
Also, see the Privacy Service documentation for information on using ECID for GDPR compliance.