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Adobe Experience Platform overview

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Adobe Experience Platform is the most powerful, flexible, and open system on the market for building and managing complete solutions that drive customer experience. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Built on open APIs, Experience Platform exposes the full functionality of the system to developers, supporting the easy integration of enterprise solutions using familiar tools. Experience Platform also supports partners to build and integrate their own products and technologies as needed. This power and flexibility makes Experience Platform unique in the market. It gives partners, customers, and a community of developers a foundation on which to build innovations that drive The Experience Business: exceeding customer expectations by delivering a continually improving, fully-personalized experience drawn from a 360-degree view of the customer and their individual preferences.
The following videos outline how Experience Platform creates rich, relevant, real-time experiences, first from the customer perspective, then from a behind-the-scenes technical perspective.
Customer perspective:

Behind the scenes:

Browser support

The Adobe Experience Platform is designed to work optimally in the latest versions of Google Chrome, Safari, Firefox, and Microsoft Edge. You might have trouble using certain features on older versions of browsers.
Operating system
Supported browsers
Mac OS X
Google Chrome, Safari, Firefox
Windows 10
Google Chrome, Microsoft Edge, Firefox
Windows 7
Google Chrome, Firefox
These operating systems and browsers are not supported:
  • Windows 8
  • Internet Explorer 10
  • Opera

Language support

The Adobe Experience Platform user interface and documentation are available in multiple languages.

User interface languages

The Adobe Experience Platform user interface is current available in the following languages:
  • English
  • French
  • German
  • Japanese
Your default user interface language is determined by the region specified in your user profile. To change your language:
Selecting a region determines the language and content on
  1. Click the current language in the footer of the Experience Platform interface.
  2. In your profile settings, click Change Region .
  3. Select your region.

Documentation languages

The Adobe Experience Platform documentation is available in several languages. To change language, click the language dropdown and select the desired language.

Experience Platform documentation

Experience Platform documentation is provided in multiple formats for a variety of features and services. To learn more about the types of documentation that are available, as well as to read brief descriptions of each of the Platform services, please visit the Experience Platform documentation overview . Or, to begin learning more about a specific Platform service right away, select a guide from the alphabetical list in the left navigation.
Beginning in May, 2020, Adobe is rolling out updates to the domain and header bar to unify and improve your experience across all Experience Cloud applications. This includes a new Help menu. The new Help menu includes the following:
  • Links to featured articles
  • Context-relevant documentation recommendations
  • The ability to give feedback about the Experience Platform and report issues
  • Improved search results that also include results from community forums and video content.
From time to time, you might receive a survey for additional feedback.
This roll-out is gradual, so you might not see the changes immediately. You can view the updated experience at any time by going to .

Experience Platform tutorials

Get started with Platform quickly and easily by following along with step-by-step tutorials for everything from preparing your data for ingestion to advanced machine learning algorithms. These tutorials have been designed to supplement the information found within the Experience Platform documentation, so for best results keep the documents on-hand while completing the tutorials. Visit the Experience Platform tutorials to get started.

Video tutorials

Watch video tutorials for a wide variety of Experience Platform topics.
For a quick tour of Experience Platform's user interface, please watch the following video:

Reference documents and resources

  • Find information about the most recent Experience Platform release and review past releases.
  • Review Adobe Experience Platform terminology.
  • Find resolutions to common errors and answers to frequently asked questions.
  • Learn the basics of working with Platform APIs.
  • Discover Experience Platform APIs, including headers, parameters, sample requests, and responses. These documents are hosted on Adobe I/O.

Adobe Experience Platform integration video resources

Experience Platform utilizes Application Services and Intelligent Services built on top of Experience Platform, for more information please watch the following video:

One of the key benefits provided by Adobe Experience Platform is its capability to integrate with other existing Adobe services. The following video gives an overview of how Experience Platform services integrate with Experience Cloud applications and capabilities such as Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Experience Manager, Customer Attributes, Audience Library, and Experience Platform Launch.

For additional information on the architecture that powers of Adobe Experience Platform, please watch the following video:

Experience Platform capabilities & use cases

The following videos outline the key capabilities and use cases for Experience Platform:

Use cases: