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This document provides answers to frequently asked questions about the General Data Protection Regulation (GDPR) and its implementation in Adobe Experience Cloud.
Definitions for the various GDPR-related terms used in this document can be found in the GDPR terminology article.

Who does the GDPR affect?

GDPR applies to all organizations that store and process the personal data of citizens within the European Union, regardless of the company's geographic location.

What are the penalties for non-compliance?

Organizations that breach GDPR can be fined up to 4% of annual global revenue or €20 million, whichever is greater. This is the maximum fine that can be imposed for the most serious infringements, such as not having sufficient customer consent to process data or violating the core of privacy-by-design concepts.
There is a tiered approach to fines. For example, a company can be fined 2% for not having their records in order ( Article 28 ), not notifying the supervising authority and data subject about a breach or not conducting impact assessment. It is important to note that these rules apply to both data controllers and data processors, meaning "clouds" will not be exempt from GDPR enforcement.

What constitutes personal data?

Personal data is any information related to a natural person or data subject that can be used to directly or indirectly identify the person. It can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer IP address.

What is the difference between a data controller and a data processor?

A data controller is the entity that determines the purposes, conditions and means of processing personal data, while the data processor is an entity which processes personal data on behalf of the data controller.

What is the difference between a regulation and a directive?

A regulation is a binding legislative act and must be applied in its entirety across the EU. A directive is a legislative act that sets out a goal that all EU countries must achieve, but it is up to the individual countries to decide how.
It is important to note that the GDPR is a regulation, in contrast the the previous legislation (the Data Protection Directive), which is a directive.

Does my business need to appoint a data protection officer?

An organization must appoint a data protection officer (DPO) in the following cases:
  • The organization is a public authority
  • The organization engages in large-scale systematic monitoring
  • The organization engages in large-scale processing of sensitive personal data.

How does GDPR affect policy surrounding data breaches?

Proposed regulations surrounding data breaches primarily relate to the notification policies of companies that have been breached. Data breaches which may pose a risk to individuals must be notified to the data protection authority within 72 hours and to affected individuals without undue delay.