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Activate profiles and segments to a destination

Activate the data you have in Adobe Real-time Customer Data Platform by mapping segments to destinations. To accomplish this, follow the steps below.

Prerequisites

To activate data to destinations, you must have successfully connected a destination . If you haven't done so already, go to the destinations catalog , browse the supported destinations, and set up one or more destinations.

Activate data

  1. In Destinations > Browse , select the destination where you want to activate your segments.
  2. Click the name of the destination. This takes you to the Activate flow. Note that if an activation flow already exists for a destination, you can see the segments that are currently being sent to the destination. Select Edit activation in the right rail and follow the steps below to modify the activation details.
  3. Select Activate ;
  4. In Activate destination wizard, on the Select Segments page, select which segments to send to the destination.
  5. Conditional . This step only applies for segments mapped to email marketing destinations.
    On the Destination Attributes page, select Add new field and select the attributes that you want to send to the destination. We recommend one of the attributes to be a unique identifier from your union schema. For more information about mandatory attributes, see Identity in the Email marketing destinations article.
  6. On the Schedule page, you can see the start date for sending data to the destination, as well as the frequency of sending data to the destination.
  7. On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.

Edit activation

Follow the steps below to edit existing activation flows in Real-time CDP:
  1. Select Destinations in the left navigation bar, then click the Browse tab, and click the destination name.
  2. Select Edit activation in the right rail to change which segments to send to the destination.

Verify that segment activation was successful

Email marketing destinations

For email marketing destinations, Adobe Real-time CDP creates a tab-delimited .txt or .csv file in the storage location that you provided. Expect a new file to be created in your storage location every day. The file format is: <destination name>id<destination id><timestamp-yyyymmddhhmmss>
The files you would receive on three consecutive days could look like this:
Salesforce_id3544_20191120110000.csv
Salesforce_id3544_20191121123000.csv
Salesforce_id3544_20191122124530.csv

The presence of these files in your storage location is confirmation of successful activation.

Advertising destinations

Check the respective advertising destination that you are activating your data to. If activation was successful, audiences are populated in your advertising platform.

Disable activation

To disable an existing activation flow, follow the steps below:
  1. Select Destinations in the left navigation bar, then click the Browse tab, and click the destination name.
  2. Click the Enabled control in the right rail to change the activation flow state.
  3. In the Update data flow state window, select Confirm to disable the activation flow.