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Google Ad Manager Destination

Overview

Google Ad Manager, formerly known as DoubleClick for Publishers or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.

Destination specs

Note the following details that are specific to Google Ad Manager destinations:
  • You can send the following identities to Google Ad Manager destinations: Google cookie ID, IDFA, GAID, Roku IDs, Microsoft IDs, Amazon Fire TV IDs .
  • Activated audiences are created programmatically in the Google platform.
  • Adobe Real-time CDP does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Adobe Real-time CDP.

Export Type

Segment Export - you are exporting all members of a segment (audience) to the Google destination.

Prerequisites

Allow list

The allow list is mandatory before setting up your first Google Ad Manager destination in Adobe Real-time CDP. Please ensure the allow list process described below has been completed by Google before creating a destination.
Before creating the Google Ad Manager destination in Adobe Real-time CDP, you must contact Google for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:
  • Account ID : this is Adobe's account ID with Google. Contact Adobe Customer Care or your Adobe representative to obtain this ID.
  • Customer ID : this is Adobe's customer account ID with Google. Contact Adobe Customer Care or your Adobe representative to obtain this ID.
  • Network ID : this is your account with Google Ad Manager
  • Audience Link ID : this is your account with Google Ad Manager
  • Your account type. DFP by Google or AdX buyer.

Configure destination

  1. In Connections > Destinations , select Google Ad Manager , and select Configure .
    If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure , refer to the Catalog section of the destination workspace documentation.
  2. In the Setup step of the create destination workflow, fill in the Basic Information for the destination.
  • Name : Fill in the preferred name for this destination.
  • Description : Optional. For example, you can mention which campaign you are using this destination for.
  • Account Type : Select an option, depending on your account with Google:
    • Use DFP by Google for DoubleClick for Publishers
    • Use AdX buyer for Google AdX
  • Account ID : Fill in your account ID with Google. This can be your Network ID or your Audience Link ID. Typically, this is an eight digit ID.
  • Marketing use case : Marketing use cases indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing use cases or you can create your own marketing use case. For more information about marketing use cases, see the Data Governance in Real-time CDP page. For information about the individual Adobe-defined marketing use cases, see the Data usage policies overview .
When setting up a Google Ad Manager destination please work with your Google Account Manager or Adobe representative to understand which account type you have.

Activate segments to Google Ad Manager

For instructions on how to activate segments to Google Ad Manager, see Activate Data to Destinations .

Exported data

To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.