Google Display & Video 360 connection
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
Display & Video 360, formerly known as DoubleClick Bid Manager, is a tool used to execute retargeting and audience targeted digital campaigns across Display, Video, and Mobile inventory sources.
Destination specifics specifics
Note the following details that are specific to Google Display & Video 360 destinations:
- Activated audiences are created programmatically in the Google platform.
- The activation of audience backfills to the Google Display & Video 360 destination is scheduled to occur 24-48 hours after an audience is first mapped to a destination connection. This update is in response to Google’s policy to wait 24 hours until ingesting data and is meant to improve match rates between Real-Time CDP and Google Display & Video 360. This is a backend configuration applicable to this destination only and that is unrelated to any customer-configurable scheduling options in the UI.
Supported identities supported-identities
Google Display & Video 360 supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Prerequisites prerequisites
Allow-listing allow-listing
The exception to this rule is for Audience Manager customers. If you have already created a connection to this Google destination in Audience Manager, then it is not necessary to go through the allow-listing process again and you can proceed to the next steps.
Before creating the Google Display & Video 360 destination in Platform, you must contact Google asking for Adobe to be put on the list of allowed data providers, and for your account to be added to the allowlist. Contact Google and provide the following information:
- Account ID: Adobe’s account ID with Google. Account ID: 87933855.
- Customer ID: Adobe’s customer account ID with Google. Customer ID: 89690775.
- Your account type: use Invite advertiser to allow audiences to be shared only to a specific brand in your Display & Video 360 account or use Invite partner to allow audiences to be shared to all brands in your Display & Video 360 account.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters parameters
While setting up this destination, you must provide the following information:
-
Name: Fill in the preferred name for this destination.
-
Description: Optional. For example, you can mention which campaign you are using this destination for.
-
Account Type: Select an option, depending on your account with Google:
- Use
Invite Advertiserto allow audiences to be shared only to a specific brand in your Display & Video 360 account. - Use
Invite Partnerto allow audiences to be shared to all brands in your Display & Video 360 account.
- Use
-
Account ID: Fill in your Invite partner or Invite advertiser account ID with Google. Typically, this is a six or seven digit ID.
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
Exported data
To verify if data has been exported successfully to the Google Display & Video 360 destination, check your Google Display & Video 360 account. If activation was successful, audiences are populated in your account.
Troubleshooting troubleshooting
400 Bad Request error message bad-request
When configuring this destination, you may receive the following error:
{"message":"Google Error: AuthorizationError.USER_PERMISSION_DENIED","code":"400 BAD_REQUEST"}
This error occurs when customer accounts do not comply with the prerequisites. To fix this issue, contact Google and make sure that your account is allow-listed.