Email marketing destinations
Email Service Providers (ESPs) enable you to manage your email marketing activities, such as sending promotional email campaigns. Adobe Real-time Customer Data Platform integrates with ESPs by allowing you to activate segments to email marketing destinations.
To send segments to email marketing destinations for your campaigns, Adobe Real-time CDP must first connect to the destination.
Connecting to email marketing destinations is a three-step process. Each of the steps is described further below on this page.
In the connect destination flow, described in the section below, connect to either Amazon S3 or SFTP. Real-time CDP exports your segments as .csv or .txt files and delivers them to your preferred location. Schedule your data import in your email marketing platform from the storage location enabled in Real-time CDP. The process to import data varies for each partner. See the individual destinations articles for more information.
Step 1 - Connect destination
- In Connections > Destinations , select the email marketing destination that you want to connect to, then select Connect destination .
- In the Connect wizard, select the Connection type for your storage location. You can select between Amazon S3 , SFTP with Password , SFTP with SSH Key . Fill in the information below, depending on your connection type, then select Connect .
For S3 connections , you must provide your Access Key ID and Secret Access Key.
For SFTP with Password connections, you must provide Domain, Port, Username, and Password.
For SFTP with SSH Key connections, you must provide Domain, Port, Username, and SSH Key.
Step 2 - Select which schema fields to use as destination attributes in your exported files
In this step, you are selecting which fields to export to email marketing destinations.
We recommend that you select a unique identifier from your union schema . This is the field that your users' identities are keyed off of. Most commonly, this field is the email address, but it can also be a loyalty program ID or a phone number. See the table below for the most common unique identifiers and their XDM field in unified schema.
XDM field in Unified Schema
Loyalty program ID
Customer-defined XDM field
Other Destination Attributes
In the Schema field selector, choose which other fields you want to export to the email destination. Some recommended options are:
Address Postal Code
Activate segments to email marketing destinations
For instructions on how to activate segments to email marketing destinations, see Activate Data to Destinations .