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Salesforce Marketing Cloud

Overview

Salesforce Marketing Cloud is a digital marketing suite formerly known as ExactTarget that allows you to build and customize journeys for visitors and customers to personalize their experience.
To send segment data to Salesforce Marketing Cloud, you must first connect the destination in Adobe Real-time CDP, and then set up a data import from your storage location into Salesforce Marketing Cloud.

Connect destination

  1. In Connections > Destinations , select Salesforce Marketing Cloud, then select Connect destination .
  2. In the Authentication step, if you had previously set up a connection to your cloud storage destination, select Existing Account and select one of your existing connections. Or, you can select New Account to set up a new connection. Fill in your account authentication credentials and select Connect to destination . For Salesforce Marketing Cloud, you can select between SFTP with Password and SFTP with SSH Key . Fill in the information below, depending on your connection type, and select Connect to destination .
    For SFTP with Password connections, you must provide Domain, Port, Username, and Password. For SFTP with SSH Key connections, you must provide Domain, Port, Username, and SSH Key.
  3. In the Setup step, fill in the relevant information for your destination as shown below:
    • Name : Pick a relevant name for your destination.
    • Description : Enter a description for your destination.
    • Folder Path : Provide the path in your storage location where Real-time CDP will deposit your export data as CSV or tab-delimited files.
    • File Format : CSV or TAB_DELIMITED . Select which file format to export to your storage location.
  4. Click Create destination after filling in the fields above. Your destination is now connected and you can activate segments to the destination.

Activate segments

See Activate profiles and segments to a destination for information about the segment activation workflow.

Destination attributes

When activating segments to the Salesforce Marketing Cloud destination, we recommend that you select a unique identifier from your union schema . Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, see Select which schema fields to use as destination attributes in your exported files in Email Marketing Destinations.

Exported data

For Salesforce Marketing Cloud destinations, Adobe Real-time CDP creates a tab-delimited .txt or .csv file in the storage location that you provided. For more information about the files, see Email Marketing destinations and Cloud storage destinations in the segment activation tutorial.

Set up data import into Salesforce Marketing Cloud

After connecting Real-time CDP to your Amazon S3 or SFTP storage, you must set up the data import from your storage location into Salesforce Marketing Cloud. To learn how to accomplish this, see Importing Subscribers into Marketing Cloud from a File in the Salesforce Help Center.