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Experience Data Model (XDM) field dictionary

Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields.
See the basics of schema composition for more information regarding the building blocks of schemas, including principles and best practices in defining schemas for Experience Platform.
The table below includes the field name (not all XDM fields are namespaced using “xdm”) along with its title and description, type, and format where required, as well as its corresponding XDM type and the resources (mixins, data types, and schemas) in which the field can be found.
You can use the search functionality in the Schema Editor to view details of these resources, as shown in the Schema Editor tutorial .
If a field is marked " DEPRECATED ", it means that it should no longer be used in new implementations. The field continues to be available for backwards compatibility, but will no longer be supported in future releases.
Field Name
Title
Description
Type
Format
XDM Type
Included In
dc:title
Chapter Name
The friendly name of the chapter and/or segment.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
iptc4xmpExt:Creator
Creator
Party or parties (person or organization) which created the video, refinement by the role attribute.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Episode
Episode
The episode the show belongs to.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Genre
Genre
Type or grouping of content as defined by content producer.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Identifier
Season Identifier
Identifier of the season.
string
uri
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Name
Creator Name
Full name of the Creator.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Number
Season Number
Number of the season.
number
number
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Rating
Content Rating
The rating as defined by Parental Guidelines.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:RatingSourceLink
Rating Source Link
Link to the site and optionally the page of the party which has issued the rating value, linked resource should explain the rating rules.
string
uri
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:RatingValue
Rating Value
Rating value as issued by the rating source.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Season
Season
The season the show belongs to.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Series
Series
The series the show belongs to.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
repo:createDate
Create Date
The server date and time when the resource was created in the repository, such as when an asset file is first uploaded or a directory is created by the server as the parent of a new asset. The Date Time property should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
repo:modifyDate
Modify Date
The server date and time when the resource was last modified in the repository, such as when a new version of an asset is uploaded or a directory's child resource is added or removed. The Date Time property should conform to ISO 8601 standard. An example form is "2004-10-23T12:00:00-06:00".
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
schema:box
Box
The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.
array
array
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:branchCode
Location Code
A short textual code (also called "store code") that uniquely identifies a place of business. The code is typically assigned by the parent Organization and used in structured URLs.For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code "3047" is a branchCode for a particular branch.
string
string
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
schema:circle
Circle
A circular region with a specific radius centered on a geographic coordinate.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:coordinates
Coordinates
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:description
Description
A description of what the coordinates identify.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:elevation
Elevation
The specific or minimum elevation of the shape. This value conforms to the WGS84 datum and is measured in meters. In combination with ceiling , this property can be used to express a three-dimensional bounding box for a location.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:latitude
Latitude
The signed vertical coordinate of a geographic point.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:longitude
Longitude
The signed horizontal coordinate of a geographic point.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:name
Name
The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique.
string
string
https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
schema:numberOfEmployees
Number of Employees
The number of employees the organization has.
number
number
https://ns.adobe.com/xdm/common/organization
schema:polygon
Polygon
A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.
array
array
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:radius
Radius
The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:telephone
Phone Number
The phone number.
string
string
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:acceptLanguage
Accept Language
An IETF Language Tag (RFC 5646).
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:accountId
Account ID
Unique identifier for the account this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:action
Action associated with a journey
Action that is executed for an entity when reached a step in in the journey state machine.
in-line reference
https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:actionID
Action identifier
Unique identifier denoting the associated action.
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent
xdm:actionType
Action Type
The type of action to be performed.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent
xdm:activePOIs
POI Detail
Details of the POIs that cause the event.
array
array
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:activeWindow
Active Window
Indicates whether ad was shown on active window on users' device.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:activity
Offer Activity
Snapshot of the Activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:activityEvents
Activity Events
array
array
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all
xdm:activityID
Activity Identifier
Unique identity of an Adobe Target Activity. This identifier can be used in activity APIs offered by Adobe Target.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all
xdm:adAssetReference
Ad Asset Reference
Asset information about the ad captured by the experience event.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adAssetViewDetails
Ad Asset View Details
View details for the ad playback captured by the experience event.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adBreak
Ad Break
Details about how a timed advertising is being inserted into a timed media.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adClass
Ad Class
Ad class of driving event.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:address
Address
The technical address (for example name@domain.com ) as commonly defined in RFC2822 and subsequent standards.
string
email
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:adHeight
Ad Height
The number of vertical pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adId
Ad ID
Unique identifier for the ad this event is associated with. Not to be confused with Ad-ID standard.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:adLoadType
Ad Load Type
The type of ad loaded as defined by each customer's internal representation.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:adUnitDepth
Ad Unit Depth
Publishers may embed ad units inside containers/iFrames in order limit the ad's access solely to the code of the page. This describes how many 'containers' or iFrames the ad unit is displayed inside of.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adUnitType
Ad Unit Type
Unique identifier for the literal piece of code driving display of the ad in a browser/device.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:advertiserId
Advertiser ID
Unique identifier for the advertiser which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:advertising
Advertising
Information related to advertising activity in ExperienceEvents
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adViewability
MRC Viewability
The runtime measured viewability specific details such as player volume, library version, window status, viewport/ad measured dimensions, etc.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adWidth
Ad Width
The number of horizontal pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:algorithmID
Algorithm identifier
Algorithm identifier denoting used algorithm to select the experience.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:application
Application
Application related data from ExperienceEvent observations. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:applicationCloses
Application Closes
Graceful termination(s) of an application.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:attributablePartnerId
Attributable Partner ID
The segment provider who owns the attributableSegmentId.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:attributableSegmentId
Attributable Segment ID
The single segment accredit for user targeting among all the segments in the placement's targeting rule for the purposes of tracking costs and paying partners.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:audienceIDsToEvaluateAsFalse
Audience identifiers to evaluate as false
Evaluated as non-matching audience identifiers.
array
array
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:audienceIDsToEvaluateAsTrue
Audience identifiers to evaluate as true
Evaluated as matching audience identifiers.
array
array
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:authenticatedState
Authenticated State
The state this identity is authenticated as for this observed ExperienceEvent.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated
xdm:beaconInteractionDetails
Beacon Interaction Details
Beacon details active for the POI interaction.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:beaconMajor
Beacon Major
The first sub organization identifier of an area multiple beacon operate in.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:beaconMinor
Beacon Minor
The second sub organization identifier of an area multiple beacon operate in. The smallest area a beacon can refine location to.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:billingPeriod
Billing Period
The duration between billings.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:billingStartDate
Billing Start Date
The date when the first bill is due.
string
date
date
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:birthDate
Birth Date
The full date a person was born.
string
date
date
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:birthDayAndMonth
Birth Date
The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person's birth is known, but not the year.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:birthYear
Birth year
The year a person was born including the century (yyyy, for example 1983). This field should be used when only the person's age is known, not the full birth date.
integer
short
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:bitrateAverage
Average Bitrate
A weighted average of all bitrate values related to the play duration that occurred during a playback session.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bitrateChanges
Bitrate Changes
The number of bitrate change events that occurred during a playback session.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bounces
Bounces
Asynchronous message(s) that have been returned as temporarily undeliverable the receiving system.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:brand
Brand
Brand of the Master/Variant products.
string
string
https://ns.adobe.com/xdm/context/product
xdm:broadcastChannel
Distribution Channel
Distribution channel from where the content was played.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:broadcastContentType
Broadcast Content Type
The type of the stream delivery.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:broadcastNetwork
Broadcast Network
The programmer network name.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:browserDetails
Browser Details
The browser specific details such as browser name, version, javascript version, user agent string, accept language.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:browserID
Browser ID
The Adobe Analytics Identifier for the browser used.
integer
int
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:buffers
Buffers
The number of buffer states that occurred during a playback session.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bufferTime
Total Buffer Duration
Describes the total amount of time (in seconds) spent buffering.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:campaignId
Campaign ID
Unique identifier for the campaign which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:campaignName
Campaign Internal name
A human-friendly identifier of the marketing campaign which is originating this message.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:carrier
Mobile Network Carrier
A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:cartAbandons
Cart Abandons
A product list has been identified as no longer accessible (for example, purchasable) by the user.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:category
POI Category
General category assigned for organizing the POIs by the administrator of POI definitions.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:ceiling
Ceiling
The maximum elevation of the shape. Only valid when used in combination with elevation . This value conforms to the WGS84 datum and is measured in meters. This value is not part of the schema.org spec. In combination with elevation , this property can be used to express a three-dimensional bounding box for a location.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:channel
Experience Channel
Experience channel related to this ExperienceEvent.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:chapterAssetReference
Chapter Asset Reference
Asset information about the chapter captured by the experience event.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter
xdm:chapterAssetViewDetails
Chapter View Details
View details for the chapter playback captured by the experience event.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter
xdm:characteristics
Option Characteristics
Additional properties or attributed belonging to this particular Option. Different instances can have different characteristics. When every instance has a certain attribute or property it should be modeled as an extension to the schema that derives from Option Detail. The characteristics are name value pairs used to distingusih an option from others. Characteristics are used as features to analyze and optimize the performance of an Option.
object
map
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:chargeMethod
Charge Method
The way the billing is setup to charge the customer.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:checkouts
Checkouts
An action during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:city
City
The name of the city.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:clicks
Clicks
Click(s) actions on a message.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:clickScores
Click Scores by send hour for week
Probability/score to click on a link in the message, assuming we send a message at that hour
array
array
https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:code
Code
The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/experienceevent-technical-details, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:COGS
Cost of Good Sold
Cost of Good Sold. In the currencyCode currency.
number
number
https://ns.adobe.com/xdm/context/product
xdm:colorDepth
Color Depth
The number of colors the display is able to represent.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:commerce
Commerce
Commerce specific data related to this event.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:completes
Completes
Indicates if a timed media asset was watched to completion - this does not necessarily mean the viewer watched the whole video; viewer could have skipped ahead.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:condition
Condition
The minimum amount of items or price for the dicount to qualify
in-line reference
https://ns.adobe.com/xdm/data/discount
xdm:connectionType
Connection Type
Internet connection type.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:containedInPlace
Contained by Location
XDM URI of another Place that this place is contained in.This property is based on schema:containedInPlace , but is using URI references instead of embedding the containing place.
string
uri
string
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:containsPlaces
Contains Locations
An array of XDM URIs of other Place instances that this place is containing.This property is based on schema:containsPlace , but is using URI references instead of embedding the containing place. In addition, it is an array, allowing one place to include multiple other places.
array
array
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:contentTypes
Content Types
The content types that this channel can deliver.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:contractID
Contract ID
Unique ID for the contract that governs this subscription.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:controlGroupMember
Control Group Member
The recipient of this message is a member of a control group for this campaign activity. A control group is a population which will not receive the delivery; it is used to track post-delivery behavior and campaign impact by making a comparison between the control group (or hold out group) with the behavior of target population, which has received the delivery.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:conversions
Conversions
A customer pre-defined action(s) which triggers an event for performance evaluation.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:cookiesEnabled
Allows Cookies
The current user agent settings allow for the writing of cookies.'
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:costCurrency
Cost Currency
The ISO 4217 currency code used to pay partner for in ad opportunity.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:country
Country
The name of the government-administered territory. Other than xdm:countryCode , this is a free-form field that can have the country name in any language.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:countryCode
Country code
The two-character ISO 3166-1 alpha-2 code for the country.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:countryOfOrigin
Country of Origin
The two-character ISO 3166-1 alpha-2 code for the country of origin of the product as defined by customs requirements.
string
string
https://ns.adobe.com/xdm/context/product
xdm:courtesyTitle
Courtesy title
Normally an abbreviation of a persons title , honorific , or salutation .The courtesyTitle is used in front of full or last name in opening texts, such as Mr., Miss., or Dr.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:crashes
Crashes
Triggered when the application does not exit gracefully. Event is sent on application launch after a crash.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:createdByBatchID
Created by Batch Identifier
The Data Set Files in Catalog Services which has been originating the creation of the entity.
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:currency
Account Currency
The ISO 4217 billing currency code for the account this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:currencyCode
Currency
The ISO 4217 currency code used for the order totals.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product
xdm:data
Search/Marketing partner data associated with a segment
Unique identifiers such conversion id (in case of Google) associated with the synced segment.
string
string
https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all
xdm:dataEnrichmentSource
Data Source
Data source used for data enrichment
object
object
https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:dataEntityUID
Unique identifier of data entity
The identifier for the data entity used for data enrichment
string
uri
string
https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:dataSource
Data Source
Globally unique identification of a data source.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:delimiter
Original List Delimiter
The original delimiter used to generate the list.
string
string
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails
xdm:deliveryLabel
Delivery Label
A human-friendly name of the campaign activity which is originating this message.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:deliveryName
Delivery Internal name
A human-friendly identifier of the campaign activity which is originating this message.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:department
Department
Primary department the product is associated with.
string
string
https://ns.adobe.com/xdm/context/product
xdm:depth
Session Depth
Current session depth (eg page number) for the end-user.
integer
int
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:deregistrationDate
Deregistration Date
Date and time when the profile has disabled push notifications on the application.
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:derivedSignals
Derived Signals
Derived properties from event data
object
map
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:description
Tracking URL Description
A human-friendly description of the Link.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:device
Device
An identified Device/Application or Device/Browser instance that is trackable across sessions, normally by cookies.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:deviceGeoAccuracy
Geo Device Accuracy
The accuracy of the geo measuring device or mechanism. Measured in meters.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:directMarketing
Direct Marketing
Events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:directMarketingAddress
Direct Marketing Address
Direct Marketing postal address.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:directMarketingEmail
Direct Marketing Email
Direct Marketing email address.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:directMarketingPhone
Direct Marketing Phone
Direct Marketing phone number.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:distanceToCenter
Distance to Center
Distance to center of geo in case of a geo circle. Measured in meters.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:distanceToPOICenter
Distance to POI Center
Estimated distance from the POI Center in meters.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:dmaID
Designated Market Area
The Nielsen Media Research designated market area.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:domain
Domain
The domain of the users ISP.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:dropBeforeStarts
Drop Before Starts
Indicates the user abandoned the media stream before the first frame (for example, during the pre-roll ad break, due to an error while loading the content from the CDN).
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:droppedFrames
Dropped Frames
The number of frames dropped during playback of the main content.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:eligibilityRule
Eligibility Rule
The reference to an eligibility rule that tests a condition using the profile and/or other contextual XDM instances. The value is the URI (@id) of the eligibility rule that is referenced. See schema https://ns.adobe.com/experience/offer-management/eligibility-rule
string
uri
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail
xdm:emailAddress
Address
The technical address (for example, name@domain.com ) as commonly defined in RFC2822 and subsequent standards.
string
email
string
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:emailFormat
Email Format
Email format preferred by the profile. This can be rich text/plain text
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:emailScore
Journey AI scores for Email Channel
Journey AI open, click and fatigue scores for email channel
object
object
https://ns.adobe.com/experience/campaign/profile-all
xdm:endDate
End Date
The date the current subscription term ends.
string
date
date
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:endTime
End Date and Time
Activity End Date and Time. Property has the semantic of schema.org's 'endTime' property defined on http://schema.org/Action
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:endUserIDs
End User IDs
Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated
xdm:environment
Environment
Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:errorCount
Error Count
Number of consecutive errors when calling this phone number.
integer
int
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:errors
Errors
The number of errors that were encountered during playback.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:eVar1 - xdm:eVar250
eVar1
One of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables.
string
string
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:eVars
eVars
A summary of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:event1 - xdm:event1000
event1
One of 1000 available custom events (from event1 to event1000).
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:eventID
Event ID
ID that identifies the event sent by the data source. This is used by Campaign orchestration to identify the event without inspecting its payload to determine which action should be triggered when the event is received. The value is automatically generated in Campaign at event creation time, it is globally unique across organizations.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/eventid
xdm:eventMetrics
Metrics to be reported
The metrics for actions performed during this observation.
object
object
https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:eventType
Event Type
The primary event type for this timeseries record.
string
string
https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:experienceID
Experience identifier
Experience identifier denoting selected experience.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:experimentId
Experiment ID
Unique identifier for the experiment which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:extension
Extension
The internal dialing number used to call from a private exchange, operator or switchboard.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:externalID
External ID
An ID generated by the parent activity invoking service to check later if the incoming experienceEvent was generated using this ID.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:fabrication
Fabrication
Primary material the product is constructed with.
string
string
https://ns.adobe.com/xdm/context/product
xdm:fallback
Fallback Offer
The reference to a fallback offer that is used when decisioning in the context of this activity does not qualify any of the offers specified in the fallback offer. The value is the URI (@id) of the fallback offer that is referenced. See schema https://ns.adobe.com/experience/offer-management/fallback-offer
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:fatigue
Fatigue
Fatigue score for the profile
object
object
https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:fatigueLevel
Fatigue Level
Classification of profile into different buckets, based on fatigue score
string
string
https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all
xdm:fatigueScore
Fatigue Score
Fatigue score for the profile
number
number
https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all
xdm:faxPhone
Fax Phone
Fax phone number.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:featureUsages
Feature Usages
Activation(s) of an application feature that is being measured.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:federated
Federated
Indicates the experience event was created through data federation (data sharing).
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:feedId
Feed ID
Composite id of the publisher, ad exchange, and other features.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:filter
Offer Filter
The reference to a filter that is applied to the inventory when a decisioning is made the context of this activity. The value is the URI (@id) of the offer filter that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-filter
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:firstLaunches
First Launches
Triggered on first launch after install.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:firstName
First name
The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:firstQuartiles
First Quartiles
A digital video ad has played through 25% of its duration at normal speed.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:firstTimestamp
End User First Timestamp
The timestamp for the first ExperienceEvent for this end-user. Milliseconds since midnight of January 1, 1970.
integer
long
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:firstWeb
End User First Web Details
The information related to web page, link, and referrer from the first ExperienceEvent for this end-user.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:flowControlID
Unique identifier for the flow control
The identifier of the flow control in a journey version
string
uri
string
https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:flowControlType
Flow control
Flow control in the journey triggered by the event.
string
string
https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:forcedExperienceID
Experience Identifier
Activity Experience Identifier of previewed experience
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:from
From
Address used as a from/sender/caller address. Depending on the communication channel, the address has a different format. * email : an email address. * textMessage or phone : a shortcode or phone number.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:fullName
Full name
The full name of the person, in writing order most commonly accepted in the language of the name.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:gender
Gender
Gender identity of the person.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:geo
Geo
The geographic location where the experience was delivered.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:geoInteractionDetails
Geo Interaction Details
Geo details active for the POI interaction.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:geoShape
Geo Shape
Geo shape of the geo being interacted with.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:geoUnit
Geographical Unit
The geographical unit within the organization owning the profile. This can be used to reference the geographical information maintained in another dataset.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/xdm/context/profile-owning-entities
xdm:globalOptout
Global Opt-out
Do not contact this profile on any outbound channel.
boolean
boolean
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/optinout, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:hier1
hier1
Custom hierarchy variable 1.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier2
hier2
Custom hierarchy variable 2.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier3
hier3
Custom hierarchy variable 3.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier4
hier4
Custom hierarchy variable 4.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier5
hier5
Custom hierarchy variable 5.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hierarchies
Hierarchies
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:homeAddress
Home Address
A home postal address.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:homePhone
Home Phone
Home phone number.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:id
Identifier
Identity of the consumer in the related namespace.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-push-details
xdm:identities DEPRECATED
All User Identities
Array of Identities. Condensed, normalized encapsulation of all end user identifiers. Deprecated, use xdm:identityMap instead.
array
array
https://ns.adobe.com/xdm/context/profile-identities-deprecated
xdm:identityMap
Identity Map
Condensed, normalized encapsulation of all end user identifiers. Replaces xdm:identities which is now deprecated. See Adobe Experience Platform Identity Service for more information.
object
map
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profileStitch
xdm:implementationDetails
Viewabiltity implementation details
The name and version of the library instrumented to measure viewability metrics.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:impressions
Impressions
Describes the intention to play a timed media asset. It does not measure success, as the user might abandon the content before the first frame is viewed.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:index
Chapter Index
The index of the chapter inside the content.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:industry
Industry
The the industry that this organization is a part of. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:classifier property.
string
string
https://ns.adobe.com/xdm/common/organization
xdm:installs
Installs
Install of an application on a device where the actual install event is available.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:inventorySourceId
Inventory Source ID
The id of the AdCloud inventory source this opportunity was delivered on.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:ipV4
IPv4
The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.
string
ipv4
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:ipV6
IPv6
The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.
string
ipv6
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:isErrorPage
Is Error Page
Flag that indicate if the page is error page or not. Error here is defined by the application, and may nor may not correspond to a page served with an HTTP error code. This flag is used to broadly categorize web interactions.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:isHomePage
Is Home Page
Flag that indicate if the page is the site home page or not. The definition of home page is determined by the application, but is commonly used to designate a top level landing page or common site entry point. This flag is used to broadly categorize web interactions.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:ISP
Internet Service Provider
The name of the user's Internet Service Provider
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:isPaid
Is Paid
Indicate if the search is paid or not.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:javaEnabled
Java Enabled
If Java was enabled in the device this observation was made from.
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaScriptEnabled
JavaScript Enabled
If JavaScript was enabled in the device this observation was made from.
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaScriptVersion
JavaScript Version
The version of JavaScript supported during the observation.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaVersion
Java Version
The version of Java supported during the observation.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:journey
Journey for an entity
Journey created by marketer for its entities.
in-line reference
https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:journeyAI
Journey AI Scores
Journey AI scores for all channels
object
object
https://ns.adobe.com/experience/campaign/profile-all
xdm:journeyVersion
Journey Version for an entity
Schema for describing the version of a journey, where version holds the state machine.
in-line reference
https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:key
Key
Key
string
string
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist
xdm:keywords
Keywords
The keywords for the search.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:label
URL Label
The user-friendly label clicking on which the link opens.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-owning-entities, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:lastName
Last name
The last segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:lastQualificationTime
Last Qualification Time
The timestamp when the assertion of segment membership was made.
string
date-time
date-time
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:lastVerifiedDate
Last Verified Date
The date that the address was last verified as still belonging to the person.
string
date
date
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:launches
Launches
Launch of an application. Triggered on every run, including crashes and installs. Also triggered on a resume from background when the lifecycle session timeout has been exceeded.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:legalName
Organization Name
The official name of the organization.
string
string
https://ns.adobe.com/xdm/common/organization
xdm:linkClicks
Link Clicks
Click of a web-link has occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:list
Keyed List
List of keyed values.
array
array
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist
xdm:list1
List 1
Custom list variable 1.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:list2
List 2
Custom list variable 2.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:list3
List 3
Custom list variable 3.
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:listPrice
List Price
Default price of the product before sales and discounting. In the currencyCode currency.
number
number
https://ns.adobe.com/xdm/context/product
xdm:listProps
List Props
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:lists
Custom List Variables
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:localTime
Local Time
The local time using RFC3339 with a stated timezone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".
string
date-time
date-time
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:localTimezoneOffset
Local Timezone Offset
The current, local timezone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:locatingType
Locating Type
Mechanism used to ascertain location.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:location
Location
The location of the organization's main office.
object
object
https://ns.adobe.com/xdm/common/organization
xdm:locationID
Location Identifier
The local location identifier
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:locationTypes
Location Types
The types of locations (virtual places) that this channel consists of and can deliver content to.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:manufacturer
Manufacturer
The name of the organization who owns the design and creation of the Device. For example, 'Apple' is the manufacturer of the iPhone.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:manufacturerName
Manufacturer Name
Manufacturer of the product.
string
string
https://ns.adobe.com/xdm/context/product
xdm:marketing
Marketing
The information related to marketing activities that are active with the touchpoint.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing
xdm:marketSegment
Market Segment
The named market segment that the organization participates in. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:identifier property.
string
string
https://ns.adobe.com/xdm/common/organization
xdm:masterProductDescription
Master Product Description
The description of the product.
string
string
https://ns.adobe.com/xdm/context/product
xdm:masterProductID
Master Product Identifier
The internal unique ID of the product in the commerce backend system.
string
uri
string
https://ns.adobe.com/xdm/context/product
xdm:masterProductName
Master Product Name
The localized name of the product.
string
string
https://ns.adobe.com/xdm/context/product
xdm:masterProductSKU
Master Product SKU
The unique SKU (Stock Keeping Unit) of the master product assigned by the vendor or manufacturer(to update).
string
string
https://ns.adobe.com/xdm/context/product
xdm:measuredAdNotVisible
Measured Ad Not Visible
Indicator of ad not being visible as measured by a viewability library at impression time.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measuredMuted
Measured Muted
Indicator of ad being muted as measured by a viewability library at impression time.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measuredWindowInactive
Measured Window Inactive
Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measurement
Measurement
How to take measures of this metric.
string
string
https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
xdm:measurementEligible
Viewability Measurement Eligible
Whether or not the ad was eligible to viewability measurement. An ad is eligible if the unit has a supported creative format and tag type.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:media
Media
Media activity information related to the experience event
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:mediaChapter
Media Chapter
Timed media - chapter information.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:mediaSegmentViews
Media Segment Views
Indicates when at least one frame (not necessarily the first) has been viewed.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:mediaTimed
Timed Media Information
Timed media - main content, ads & chapters
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media
xdm:messageClass
Message Class
Mode of delivery for the messages sent.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:metricTypes
Metric Types
The metrics that can be collected in this channel.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:middleName
Middle name
Middle, alternative, or additional names supplied between the first name and last name.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:midpoints
Midpoints
A digital video ad has played through 50% of its duration at normal speed.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:mirrorPages
Mirror Pages
Click on a link in a message to a web hosted mirror page.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:mobilePhone
Mobile Phone
Mobile phone number.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:mode
Mode
How experiences are delivered in this channel.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:model
Model
The name of the model for the Device. This is the common, human-readable or marketing name for the Device. The 'iPhone 6S' is a particular model of mobile phone.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:modelNumber
Model Number
The unique model number designation assigned by the manufacturer for this Device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be 'iPhone 6S' the model number would be 'A1633', or 'A1634' based on configuration at the time of sale.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:modifiedByBatchID
Modified by Batch Identifier
The last Data Set Files in Catalog Services which has modified the entity. At creation time, modifiedByBatchID is set as createdByBatchID .
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:msaID
Metropolitan Statistical Area
The Metropolitan Statistical Area in the USA where the observation occurred.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:name
POI Name
The name given to the POI.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:namespace
Namespace
The namespace associated with the xid attribute.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:nonDeliverables
Non-Deliverables
Asynchronous message(s) failed to deliver in a way that indicates that no future delivery attempts will be successful to the address.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:notificationSubscriptions
Adobe Campaign Notification Subscriptions
Adobe Campaign notification subscriptions are used to communicate with end-users that have enrolled for specific notifications.
array
array
https://ns.adobe.com/experience/campaign/profile-all
xdm:notificationTarget
Target/destination for the notification
Target/destination for where to send/receive the notification.
object
object
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:notSent
Not Sent
Asynchronous message (email, SMS, MMS etc) was not dispatched due to cancellation or expiration of the marketing activity.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:num
Session Number
Current session number for the end-user.
integer
int
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:number
Number
The phone number. Note the phone number is a string and may include meaningful characters such as brackets (), hyphens - or characters to indicate sub dialing identifiers like extensions (for example, 1-353(0)18391111 or +613 9403600x1234).
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:occurrence
Occurrence
URL occurrence index in the content (first is 1). When the same URL is available several times in the same content, its is necessary to track which occurrence of the URL has been clicked on.
integer
short
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:offer
Offer
Snapshot of the Offer that the recipient responded to. The object contains a at least the xdm:id property value which is the identifier of an Offer.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:offerID
Offer Identifier
An offer is the content displayed on your web pages during campaigns or activities.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:offerOpens
Offer Opens
Offer in a marketing message (email, SMS, Push Notifications etc) has been opened/swiped/touched/interacted with by the recipient.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:offset
Chapter Offset
The offset of the chapter, in seconds, inside the content from the start.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:opens
Opens
The direct marketing message (email, SMS, Push Notifications etc) has been opened/swyped/touched by the recipient.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:openScores
Open Scores by send hour for week
Probability/score to open a message, assuming we send a message at that hour
array
array
https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:operatingSystem
Operating System
The name of the operating system used when the observation was made. This attribute should not contain any version information (such as "10.5.3"), but can contain edition designations such as 'Ultimate', or 'Professional'.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:operatingSystemID
Operating System ID
The Adobe Analytics Identifier of the operating system used.
integer
int
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:operatingSystemVendor
Operating System Vendor
The name of the operating system vendor used when the observation was made.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:operatingSystemVersion
Operating System Version
The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed, but may be in a vendor defined format.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:optInOut
OptInOut
Describes a users opting in and out preferences for communication by medium and communication type.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:optionEvents
Option Events
array
array
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:optionID
Option Identifier
Unique activity option identifier.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:orchestrationDetails
Orchestration Details
Set of attributes that are associated with every orchestration.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:order
Order
The placed order for one or more products.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:organizations
Organizations
array
array
https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:orgUnit
Organizational Unit
The unit within the organization owning the profile. This can be used to reference the organization details maintained in another dataset.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-owning-entities
xdm:originalSaleDate
Original Sale Date
First date the product was made available for sale. The time using RFC3339 with a stated timezone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".
string
date
date
https://ns.adobe.com/xdm/context/product
xdm:outboundIP
IP Address
Outbound IP address used to deliver the message.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:overwriteTraits
Overwrite Traits
Flag highlighting that all the traits realized before this for this id and data source, need to be discarded.
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:packageId
Package ID
Unique identifier for the package which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:pageDepth
Page Depth
The page depth in the search results.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:pageViews
Page Views
View(s) of a webpage has occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:partnerDetails
Marketing Partner Details
array
array
https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience
xdm:pauses
Pauses
The number of pause periods that occurred during playback.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:pauseTime
Total Pause Duration
Describes the duration (in seconds) in which playback was paused by the user.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:payload
Payload
Values that are directly related with the segment realization. This payload exists with the same validUntil as the segment realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modelled using 'oneOf', but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadBooleanValue
Value
The boolean value
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadNumberValue
Value
The number
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadPropensityValue
Value
The propensity
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadStringValue
Value
The string value
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadType
Payload Type
The type of payload.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:paymentAmount
Payment Amount
The value of the payment.
number
number
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:paymentMethod
Payment Method
The payment method for recurring payments.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:payments
Payment List
The list of payments for this order.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:paymentStatus
Payment Status
The standing of the account.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:paymentType
Payment Type
The method of payment for this order. Enumerated, custom values allowed.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:percentViewable
Percent Viewable
Percent of pixels in the ad deemed viewable at measurement time.
integer
byte
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:person
Person
An individual actor, contact, or owner.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details
xdm:personalEmail
Personal Email
A personal email address.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:placeContext
Place Context
The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, working hours.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:placement
Offer Placement
The reference to an offer placement instance. Offer placements are used by offer activities to limit the offer selection to those offers that have a representation that complies with the offer placement restrictions. The value is the URI (@id) of the offer placement that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-placement
string
uri-reference
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:placementId
Placement ID
Unique identifier for the placement which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:planName
Plan Name
The human readable name for the subscription.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:playerName
Content Player Name
Name of the player.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:playerSDKVersion
Player SDK Version
The SDK version used by the player.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:playerVolume
Player Volume Percentage
The player volume percentage, measured at runtime where 0 is muted and 100 is maximum volume.
integer
byte
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:POIDetail
POI Detail
Detail of the POI that cause the event.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:poiEntries
POI Entries
The number of times a person has entered the Point of Interest (POI).
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:poiExits
POI Exits
The number of times a person has exited the Point of Interest (POI).
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:POIID
POI Identity
The unique identifier of the POI.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:POIinteraction
POI Interaction
The Point of Interest(POI) interaction details.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:pointOfInterest
Point of Interest
The coordinates of the point of interest for this location.
object
object
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:postalCode
Postal code
The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:postOfficeBox
Post Office Box
Post office box of the address.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:preferredLanguage
Preferred Language
Describes the preferred system of communication used by the profile. Language codes are expressed in BCP 47 format.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:priceTotal
Price Total
The total price of this order after all discounts and taxes have been applied.
number
number
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:primary
Primary
Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:primaryAssetReference
Primary Asset Reference
Asset information about the main content that was played, present on all ads and chapters that occur during the content's playback.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:primaryAssetViewDetails
Primary Asset View Details
View details for the main content playback, present on all ads and chapters that occur during the content's playback.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:product
Product
The XDM identifier of the product itself.
string
uri
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productAddMethod
Product Add Method
The method that was used to add a product item to the list by the visitor. Set with product list add metrics.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productCreateDate
Product Creation Date
The date when this product variant was created. The time using RFC3339 with a stated timezone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".
string
date
date
https://ns.adobe.com/xdm/context/product
xdm:productLastModified
Product Last Modified
The date when this product variant was last modified. The time using RFC3339 with a stated timezone offset such as "2001-07-04T12:08:56-07:00". An example formatting pattern is "yyyy-MM-dd'T'HH:mm:ssXXX".
string
date
date
https://ns.adobe.com/xdm/context/product
xdm:productListAdds
Product List Adds
Addition of a product to the product list. Example a product is added to a shopping cart.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListItems
Product List Items
A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListOpens
Product List Opens
Initializations of a new product list. Example a shopping cart is created.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListRemovals
Product List Removals
Removal(s) of a product entry from a product list. Example a product is removed from a shopping cart.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListReopens
Product List Reopens
A product list that was no longer accessible(abandoned) has been re-activated by the user. Example via a re-marketing activity.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListViews
Product List Views
View(s) of a product-list has occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productURL
Product URL
The URL for the primary Product View of the product variant page.
string
string
https://ns.adobe.com/xdm/context/product
xdm:productViews
Product Views
View(s) of a product have occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:profilePictureLink
Profile Picture Link
Link to profile's picture
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:profileSnapshot
Profile Snapshot
Profile Snapshot contains the recipient of the message. This property is primarily used to link the message to a Profile using the IdentityMap but it can also be used to freeze some properties of the profile at the time the message was sent.
object
object
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details
xdm:profileStitch
Profile Stitch
Details about the ids that were joined by profile stitching.
array
array
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch
xdm:profileStitchID
Profile Stitch ID
The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profileStitch
xdm:progress10
10% Progress Marker
Indicates that the playhead passed the 10% marker of media based on stream length. The marker is only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress25
25% Progress Marker
Indicates that the playhead passed the 25% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress50
50% Progress Marker
Indicates that the playhead passed the 50% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress75
75% Progress Marker
Indicates that the playhead passed the 75% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress95
95% Progress Marker
Indicates that the playhead passed the 95% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:promotedAssetId
Promoted Asset ID
Unique identifier for the underlying asset being promoted in the ad which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:proofMember
Proof Member
The recipient of this message is a member of the proof group for this campaign activity. The proof is a special message that lets you test a delivery before sending to the main target. Proof recipients are responsible for approving both the form and content of the message. It is a pre-delivery target.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:prop1 - xdm:prop75
prop1
Custom property variable1 - 75
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:props
Props
object
object
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:proximity
Proximity to beacon
Estimated distance from the beacon.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:proximityUUID
Proximity UUID
The UUID configured into a beacon (or multiple beacons if multiple operate in an area) to be transmitted to mobile devices in range to identify an organizations beacons.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:purchaseID
Purchase ID
Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:purchaseOrderNumber
Purchase Order Number
Unique identifier assigned by the purchaser for this purchase or contract.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:purchases
Purchases
An order has been accepted. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:pushNotificationTokens
Push Notification Tokens
Push notification tokens are used to communicate with applications that are installed on devices or SaaS application accounts.
array
array
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:qoe
Quality of Experience
Timed media properties related to the content playback's quality of experience (QoE).
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:quality
Quality
Quality rating.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:quantity
Quantity
The number of units the customer has indicated they require of the product.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:quarantine
Quarantine
Address moved to quarantine. The quarantine is set to true when the message failed to deliver in a way that indicates that no future messages will be deliverable either to this address.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent
xdm:quicktimeVersion
Quicktime Version
The version of Apple Quicktime supported during the observation.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:rating
Rating
The calculated score or star rating for this organization. 1 indicates the maximum possible rating, 0 the minimum possible rating.
number
number
https://ns.adobe.com/xdm/common/organization
xdm:reason
Reason
The reason why the message could/would not be delivered.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:reasonMessage
Reason Message
Reason of message delivery failure.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:receivedTimestamp
Received Timestamp
The time at which this interaction was received by a server.
string
date-time
date-time
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:region
Region
The region, county, or district portion of the address.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:registrationDate
Registration Date
Date and time when the profile has authorized its application to receivepush notifications.
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:remarkID
Remark Identifier
The pre defined remark that the end-user identified when unsubscribing.
string
string
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:remarkText
Remark text
A customer comment/remark that the end-user provided when unsubscribing.
string
string
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:renew
Renew
The agreed way that the subscription may continue after the end date.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:repositoryCreatedBy
Created by User Identifier
User id who has created the entity.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:repositoryLastModifiedBy
Modified by User Identifier
User id who last modified the entity. At creation time, modifiedByUser is set as createdByUser .
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:resumes
Resumes
Marks each playback that was resumed after more than 30 minutes of buffer, pause, or stall period.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:revision
Revision
The identification between subscriptions of the same name and category hierarchy.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:runtime
Runtime Type
The runtime of the ad unit itself, not the runtime of the browser or the operating system.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:sampleGroupId
Sample Group ID
Unique identifier for the sample group which this event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:saveForLaters
Save For Laters
Product list is saved for future use. Example a product wish list.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:score
Engagement Metric Score
The Capture Score engagement metric calculates an aggregated score based on the value assigned to pages visited on the site, from the point the visitor first sees the campaign's first display mbox.
object
object
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:screenHeight
Screen Height
The number of vertical pixels of the device's active display in its default orientation.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:screenOrientation
Screen Orientation
The current screen orientation ("portrait" or "landscape")
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:screenWidth
Screen Width
The number of horizontal pixels of the device's active display in its default orientation.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:search
Search
The information related to web or mobile search.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search
xdm:searchEngine
Search Engine
The search engine used by the search.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:searchEngineID
Search Engine ID
The application-specified identifier used to identify the search engine used by the search.
string
uri
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:seedMember
Seed Member
The recipient of this message is a member of a seed list for this campaign activity. Seed addresses are used to include recipients who do not match the defined target criteria. Seed members could be your marketing team or other stakeholders who are interested in tracking/measuring the quality of the campaign. SeedMembers get the actual message, at the same time with regular recipients, even when the seedMember does not qualify to be a regular recipient.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:segment
Segmentation Details
Details associated with user segmentation rules.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:segmentEvents
Segment Events
array
array
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:segmentID DEPRECATED
Segment ID
The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated, use xdm:identityMap instead.
object
object
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/identitymap
xdm:segmentMembership
Segment Membership Map
object
map
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:segmentMemberships DEPRECATED
Segment Memberships
The segments associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead.
array
array
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership
xdm:segments
Segments
The intersection of the user segments that both: a) the user belonged to, and b) the ad was targeting. NOT the full list of segments that the user belonged to at the time of the auction.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:selections
Selected Options
Snapshots of the options that were selected for this activity. Those options are usually constrained. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required.
array
array
https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-detail, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:selector
Selector
A CSS selector in a html page.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:sends
Sends
Asynchronous message(s) (email, SMS, MMS etc) have been dispatched to a person's account/address/device.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:server
Server
The normative or usual server that hosts the web page. This may or may not be the host or server that actually served the page interaction, but is used for classification purposes.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:sessionId
Session ID
Session ID associated with experience event, used to stitch together independent events which occurred in the same session.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:sessionTimeout
Media Session Server Timeout
Indicates the amount of time, in seconds, that passed between the user's last known interaction and the moment the session was closed.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:shape
Geo Shape
The geographic shape of the physical location.
object
object
https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:showType
Show Type
The type of content (for example, Trailer or Full Episode).
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
xdm:signals
Signals
Additional frequently changing properties captured with an event via request parameters or other means.
object
map
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:siteId
Site ID
Identifier for the web site where ad impression was served.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:siteSection
Site Section
The normative name of the site section where this web page resides, which may be used to classify or categorize the interaction
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:size
Size (Bytes)
Size in bytes of the message.* For email, the size reflects the all MIME envelope of the message, including the encoded attachments if any.* For SMS, the size reflects the number of bytes necessary to deliver the message.If that number is over 160 the message will be delivered over more than one SMS.
integer
int
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/xdm/context/product
xdm:SKU
SKU
Stock Keeping Unit, the unique identifier for a product defined by the vendor.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:sourceFeed
Feed Type
The type of feed. Can either represent actual feed-related data (for example, EAST HD/SD), or the source of the feed (such as an URL).
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:sspPartnerCode
SSP Partner Code
The partner (exchange) through which AdCloud receives the inventory opportunity.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:stalls
Stalls
The number of stall states that occurred during a playback session.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:stallTime
Total Stalling Duration
Describes the duration (in seconds) in which the playback was stalled during playback.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:startDate
Start Date
The date the subscription begins.
string
date
date
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:starts
Starts
Indicates the first frame of the timed media asset has been viewed - namely, the viewer did not abandon during pre-roll ad, buffering, etc.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:startTime
Start Date and Time
Activity Start Date and Time. Property has the semantic of schema.org's 'startTime' property defined on http://schema.org/Action
string
date-time
date-time
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:stateProvince
State or province
The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:status
Status
Is the segment participation realized as part of the current request.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:statusReason
Status Reason
A description of the current status.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:stepID
Step identifier
Denotes the identifier of the visited activity step.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:strategy
Activity Event Strategy
Custom behavior strategy for both content viewing and counting when visiting a success metric.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:streamFormat
Stream Format
Free-form format of the stream (for example, "short" or "long").
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
xdm:street1
Street 1
Primary Street level information, apartment number, street number and street name.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street2
Street 2
Optional street information second line.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street3
Street 3
Optional street information third line.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street4
Street 4
Optional street information fourth line.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:subCategory
Sub Category
The specific sub categorization of the subscription.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:subscriber
Subscriber
The owner of the subscription.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:subscriptionDate
Subscription Date
Date and time when the end-user has subscribed to a notification topic. An end user is subscribed if they have a Subscription Date and the unsubscriptiondetails/unsubscriptionDate is empty.
string
date-time
date-time
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:subscriptions
Subscriptions
Subscriptions that this profile is entitled to including terminated, expired or exhausted subscriptions.
array
array
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:supplierName
Supplier Name
The distributor of the product.
string
string
https://ns.adobe.com/xdm/context/product
xdm:syncedRemarketingAudiences
Synchronized segments
List of Search retargeting entities that have been synced with the adCloud partner to build audiences on the platform, such as RLSA for Google or WCA for Facebook
array
array
https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all
xdm:tags
Tags
Tags are used to indicate how the aliases represented by a given datasource should be interpreted by applications using those aliases.Examples:* isAVID : data sources representing Analytics visitor IDs.* isCRSKey : data sources representing aliases that should be used as keys in CRS.Tags are set when the data source is created but they are also included in pipeline messages when referencing a given data source.
array
array
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:templateID
Identifier of the Template
The delivery template's ID used to initialize this delivery.The type the template used in Adobe Campaign can be identified using the messageClass .* messageClass = oneTime : the template is standard delivery template.* messageClass = continuous : the template is a recurring delivery.* messageClass = transactional : the template is a transactional message template.
integer
int
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:templateName
Delivery Template's Internal name
A human-friendly identifier of the the parent entity (in case of event_based or continuous message Class) of the campaign activity originating this message.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:term
Term
The numeric value of the term.
integer
int
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:termUnitOfTime
Term Unit Of Time
The unit of time for the term period.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:testEnabled
Test Enabled
Specify whether campaign activity is of type A/B testing.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:testMember
A/B Test Member
The recipient of this message is a member of a test group for this campaign activity. This is primarily used for identifying the initial population of an A/B Test. After sending different variants to the testMembers, the winner Variant is decided to be sent to the remaining population based on behavioral changes in testMembers.
boolean
boolean
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:testProfile
Test Profile
Indicates the profile record is for use in testing/verification purposes and should not be automatically included in normal operation(s).
boolean
boolean
https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/xdm/context/profile-test-profile
xdm:thirdPartyCookiesEnabled
Allows Third-party Cookies
If third-party cookies were enabled when this observation was made.
boolean
boolean
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:thirdQuartiles
Third Quartiles
A digital video ad has played through 75% of its duration at normal speed.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:timePlayed
Time Spent
The amount of time spent in seconds by a user on a specific timed media asset.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:timeSeriesEvents
Time-series Events
List of time-series based events that relate to schemas based on record.
array
array
https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:timestamp
Timestamp
The timestamp when the retargeting entity, such as aam-segment, was synced to the marketing platform.
string
date-time
date-time
https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:timeToStart
Time to Start
Describes the duration (in seconds) passed between video load and start.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:timeZone
Time Zone
Describes which time zone the profile is present in, most frequently/the time zone preferred by the profile. Time zones are expressed according to the IETF tz database: https://www.ietf.org/timezones/tzdb-2016i/tz-link.htm
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:token
Token
The service specific token used to address the application for communication, such as an Apple APN ID or a Google GCM ID.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:topicID
Topic Identifier
The topic that the end-user has subscribed to and opted into notifications for.
string
string
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:topUp
Top Up
Agreed terms for how consumable aspects of a subscription are repurchased during a billing period.
string
string
https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:totalTimePlayed
Content Play
Describes the total amount of time spent by a user on a specific timed media asset, which includes time spent watching ads.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:trackingCode
Tracking Code
Tracking code that can be used to identify the marketing campaign the event is associated with.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing, https://ns.adobe.com/xdm/context/marketing
xdm:trafficType
Traffic type
Denotes traffic type.
string
string
https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:transactionID
Transaction ID
The unique transaction identifier for this payment item.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:type
POI Type
The general type of the POI using a typing schema selected by the administrator of the POI definitions.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:typeID
Type Identifier
An identifier for the device. This may be an identifier from Device Atlas or another service that identifies the hardware that is being used.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:typeIDService
Type Identifier Service
The namespace of the service that is used to identify the device type.
string
uri
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:unit
Unit
string
string
https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
xdm:unitOfMeasure
Unit of Measure
Standard unit of measure of the variant. Denotes the units for the size measurement.
string
string
https://ns.adobe.com/xdm/context/product
xdm:unmeasurableIframe
Unmeasurable Iframe
Indicator of viewability library not being able to properly execute measurements due to ad being displayed inside an iframe.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:unmeasurableOther
Unmeasurable Other
Indicator of viewability library not being able to properly execute measurements due to non-predefined error.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:unsubscriptionDate
Unsubscription Date
Date and time when the end-user has unsubscribed from a notification topic. When the subscription is registered the xdm:unsubscriptionDate must be empty.
string
date-time
date-time
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:unsubscriptionDetails
Adobe Campaign Notification Unsubscription details
Adobe Campaign notification unsubscription details.
object
object
https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:unsubscriptions
Unsubscriptions
The recipient of the direct marketing message (email, newsletters, etc) has opted out from receiving them.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:upgrades
Upgrades
Upgrade of an application that has previously been installed. Triggered on first launch after upgrade.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:url
URL
URL of the Link.
string
uri
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:URL
URL
The referrer URL.
string
string
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:userAgent
User Agent
The HTTP User-Agent string from the client request.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:userComplaints
User Complaints
User complaint(s) have been received. This generally occurs when a recipient of a message reports it as spam.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:validity
Validity
A level of technical correctness of the phone number.
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:validUntil
Valid Until
The timestamp for when the segment assertion should no longer be assumed to be valid and should either be ignored or revalidated.
string
date-time
date-time
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:value
Value
The quantifiable value of this measure.
number
number
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-push-details
xdm:values
List Values
List of values.
array
array
https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails
xdm:variant
Content Variant
A campaign activity can have multiple variants, such as Multilingual (translated variants for the same content) or A/B testing (different content to test what works better), but a message delivered to a recipient always contains one of them.> IMPORTANT: In case of multilingual, the mirror page, the recipient can switch from one variant to another (ex: switch of the language).
string
string
https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:vendor
Vendor
The application or browser vendor.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:version
Version
The version of the profile stitch definition used. Useful for debugging.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:viewabilityEligibleImpressions
Viewability Eligible Impressions
Impression(s) of an advertisement to an end user with viewablility library instrumented.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewable
Viewable Ad
Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds. All viewable ads are measurable, because you can't confirm that an ad has met the criteria for viewability unless it can be measured.
boolean
boolean
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableCompletes
Viewable Completes
Completion(s) of an advertisement to an end user deemed viewable at completion time by a viewability library.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableFirstQuartiles
Viewable First Quartiles
First quartile(s) of an advertisement to an end user deemed viewable at first quartile of play by a viewability library.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableImpressions
Viewable Impressions
Impressions of an advertisement to an end user deemed viewable after two seconds of play by a viewability library.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableMidpoints
Viewable Midpoints
Midpoint(s) of an advertisement to an end user deemed viewable at midpoint of play by a viewability library.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableThirdQuartiles
Viewable Third Quartiles
Third quartile(s) of an advertisement to an end user deemed viewable at third quartile of play by a viewability library.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewportHeight
Viewport Height
The vertical size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport height.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:viewportWidth
Viewport Width
The horizontal size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport width.
integer
int
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:web
Web
The information related to web page and link of the ExperienceEvent.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webInteraction
Web Interaction
Details about the web link (URL) that corresponds to where the interaction occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webPageDetails
Web Page Details
Details about the web page where the web interaction occurred.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webReferrer
Web Referrer
The referrer of a web interaction, which is the URL a visitor came from immediately before the current web interaction was recorded.
object
object
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:website
Web Site
The URL of the organization's website.
string
uri
string
https://ns.adobe.com/xdm/common/organization
xdm:workAddress
Work Address
A work postal address.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:workEmail
Work Email
A work email address.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:workPhone
Work Phone
Work phone number.
object
object
https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:xid
Experience Identifier
When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.
string
string
https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xmpDM:duration
Chapter Length/Duration
The length of the chapter, in seconds.
integer
int
https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-reference, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media