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About journey reports

Delivery data and Segments component will only be populated if you have Adobe Campaign Standard.
This section will present you how to access and use reports to measure your journeys' effectiveness.

Reporting interface

The top toolbar allows you, for example, to modify, save or print your report.
Use the Project tab to:
  • Open : opens a previously created report or template.
  • Save As : duplicates templates to be able to modify them.
  • Refresh project : updates your report based upon new data and changes to filters.
  • Download CSV : exports your reports to a CSV file.
  • Print : prints your report.
The Edit tab allows you to:
  • Undo : cancels your last action on your dashboard.
  • Redo : cancels your last Undo action on your dashboard.
  • Clear all : deletes every panel on your dashboard.
The Insert table lets you customize your reports by adding graphs and tables to your dashboard:
  • New Blank Panel : adds a new blank panel to your dashboard.
  • New Freeform : adds a new freeform table to your dashboard.
  • New Line : adds a new line graph to your dashboard.
  • New Bar : adds a new bar graph to your dashboard.
The left tabs let you build your report and filter your data as needed.
These tabs give you access to the following items:
  • Panels : add a blank panel or freeform to your report to start filtering your data. For more on this, refer to the Adding panels section
  • Visualizations : drag and drop a selection of visualization items to give your report a graphical dimension. For more on this, refer to the Adding visualizations section.
  • Components : customize your reports with different dimensions, metrics, segments and time periods. For more on this, refer to the Adding components section.

Journey summary template

Reports are divided into two categories: an out-of-the-box template and custom reports. The out-of-the-box template, Journey summary , gives you a clear view of the most important tracking data.
Each table is represented by summary numbers and charts. You can change how the details are shown in their respective visualization settings.
The following KPIs are available at the top of your report:
  • Journey - Entered : total number of individuals who reached the entry event of the journey.
  • Journey - Completion rate : total number of individuals who reached the end of the journey (or in case of an individual not matching any condition) compared to the total number of individuals who entered the journey.
  • Journey - Current : total number of individuals currently in the journey.
  • Journey - Failed rate : total number of journeys that were not successfully executed compared to the number of run journeys.
  • Delivery - Messages sent : total number of messages sent.
  • Delivery rate : total number of messages successfully delivered compared to messages sent.
  • Delivery - Bounce rate : total number of messages that bounced compared to messages sent.
  • Delivery - Unsubscribed rate : total number of unsubscriptions by recipient compared to the delivered messages.
  • Delivery - Open rate : total number of opened messages compared to the number of delivered messages.
  • Delivery - Click rate : total number of clicks in a delivery compared to the number of delivered messages.
The Journey flow visualization allows you to see the path of your targeted profiles step-by-step through your journey. This is only available when targeting one journey. It is automatically generated and cannot be modified.
The Journey summary table contains the data available for your journey, such as:
  • Entered : total number of individuals who reached the entry event of the journey.
  • Completion rate : total number of individuals who reached the end flow control of the journey compared to the total number of individuals who entered the journey.
  • Current : total number of individuals currently in the journey.
  • Failed : total number of journeys that were not successfully executed.
  • Failed rate : total number of journeys that were not successfully executed compared to the number of run journeys.
The Top events table displays the most successful events and the Top action , the most successful actions in your journeys.
The Delivery - Sending summary table contains the data available for your journey's deliveries, such as:
  • Processed/sent : total number of messages sent.
  • Delivered rate : total number of messages successfully delivered compared to messages sent.
  • Delivered : number of messages successfully sent, in relation to the total number of sent messages.
  • Bounce + error rate : total number of messages that bounced compared to messages sent.
  • Bounces + errors : total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
The Delivery - Tracking summary table contains the data available to track the success of your journeys' deliveries, such as:
  • Open Rate : percentage of opened messages.
  • Open : number of times a message was opened in a delivery.
  • Click trough rate : total number of clicks in a delivery compared to the number of delivered messages.
  • Click : number of times a content was clicked in a delivery.
  • Unsubscribe rate : percentage of unsubscriptions by recipient compared to the delivered messages.
  • Unsubscribed : total number of unsubscriptions by recipient compared to the delivered messages.