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Leveraging Customer AI

Customer AI is part of Intelligent Services. It helps predict what a customer is likely to do. See the documentation .
Customer AI allows brands to create churn or conversion machine learning based scores that will be available as profile attributes in the Adobe Experience Platform profiles (Real-time Customer Profile).
As a result, they can be used as any other profile attributes in Journey Orchestration's conditions (to make the best decisions), actions or segment building.
Note that Customer AI is a paid feature of the Adobe Experience Platform.