About Instagram Accounts
Learn the rules and requirements for Instagram that are different than other social accounts.
You must configure an
Instagram business accountto:
- Perform an Instagram social search by user (user must be an Instagram business account).
- Create Instagram streams from a specific Instagram user account (the account must be a business account).
- Request rights for assets from Instagram using a partially-automated workflow
For information on how to create an Instagram business account or convert an Instagram personal account to a business account, see How do I set up a business profile on Instagram?